Apple MPP Adoption is Ripening Rapidly
Appbuddy
OCTOBER 7, 2021
Also remember MPP impacts Gmail/Microsoft/Yahoo/etc. We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates. Most of the impact has been from mobile devices (iOS15).
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