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Apple MPP Adoption is Ripening Rapidly

Appbuddy

Also remember MPP impacts Gmail/Microsoft/Yahoo/etc. We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates. Most of the impact has been from mobile devices (iOS15).

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The Do’s and Don’ts of Seed Testing

Appbuddy

By using a seed list to track inbox placement, you can view deliverability metrics with mailbox providers (MBPs) such as Gmail, Yahoo, and Microsoft. With Everest, you’ll gain detailed insights into your campaign performance, be able to identify and resolve issues, and have access to the largest global seed list in the industry.

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The Beginner’s Guide to Domain Use in Email Marketing

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Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” You can check your sender reputation using resources like Sender Score , Google Postmaster Tools, and Microsoft SNDS. . Personally, I like to use Everest to monitor DMARC reports and other authentication protocols.

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Microsoft has already announced a new graphic design offering with DALL-E 2 integration. She’s a big fan of Validity Everest to make sure her business-critical emails make it to customers’ inboxes. Think about it: Consumers are very much “visual first.” We are wired to process visual content far faster than language.

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Email Tips to Prepare for a Record-Breaking Peak Sales Season

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According to a recent study by Microsoft , the human attention span has reduced from 12 to 8 seconds in the last 22 years. Everest , Validity’s email success platform, can provide this crucial insight and deliverability guidance to inform your peak sales strategy. Marketers don’t have long to capture subscribers‘ attention either.

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Think Like an Email Expert: How to Troubleshoot DKIM Alignment Failures

Appbuddy

Ultimately, mailbox providers (MBPs) like Gmail, Yahoo, and Microsoft have the final say in which emails get delivered and which don’t. Everest , our email success platform, provides full, ongoing visibility of DKIM compliance and alerts senders when authentication vulnerabilities are affecting their email deliverability.

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How to Build Your SPF Record in 5 Simple Steps

Appbuddy

Microsoft Exchange) . Make a list of all your mail servers and their IP addresses, and be sure to consider whether any of the following are used to send email on behalf of your brand: Web server . Your email service provider’s (ESP) mail server . In-office mail server (e.g., The mail server of your end users’ mailbox provider .

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