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Email ROI: Many Happy Returns

Appbuddy

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history!

ROI 52
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Ask the Experts: How Virgin Atlantic’s Email Program Reaches New Heights

Appbuddy

Since they all have different objectives, each test doesn’t necessarily drive the same result. For example, from a design and content perspective, we use Everest’s Design & Content tool to optimize our code to the fullest ahead of each deployment. For us, the strength of our brand is definitely a contributor.

Everest 98
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On Track for Email Success

Appbuddy

While driving sales remains an important email objective, this has declined year-on-year (YoY). Email marketers need much more data – and the right tools – to create genuine relevance. Addressing these challenges is everything we had in mind when we built our Everest email intelligence platform. Not just offers and promotions.

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How to Take Your Team on an Online Learning Adventure

Mindtickle

Storytelling doesn’t have to be just for novels and television shows; it can become a highly effective tool for learning in the workplace. Stories are one of the most powerful learning tools in a number of different ways. Creative Landscape Idea #1: Climb Mount Everest. Why Stories are Powerful.

Everest 52
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Top Three Tips to Planning the Most Effective Sales Kickoff

Mindtickle

In our Virtual Sales Kickoff Kit , we share a framework for planning a virtual or hybrid sales kickoff, including checklists, event planning tools, pre- and post-work exercise ideas, and advice from Mindtickle’s own sales enablement team. What tools or skills are our sales team lacking? Unify SKO activities into one platform .

Everest 52
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How to Take Your Team on an Online Learning Adventure

Mindtickle

Storytelling doesn’t have to be just for novels and television shows; it can become a highly effective tool for learning in the workplace. Stories are one of the most powerful learning tools in a number of different ways. Creative Landscape Idea #1: Climb Mount Everest. Why Stories are Powerful.

Everest 40
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Innovation Starts With “A”

Appbuddy

In this excellent MAC cosmetics example, customers are encouraged to use their digital tools to virtually try on eye shade and lipstick products. Define your objectives and focus on what can be achieved with the technology, not the technology itself—what business challenge is being solved? enabling this innovation.

Scale 52