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Four Career Lessons from Climbing Mt. Everest

Highspot

Since returning from Everest, I’ve thought about lessons I learned from the mountain and how they relate to my career. One night I watched the film Everest. And so, I scribbled down the goal that I knew would transform my life: Climb Everest. Everyone arrives at Everest base camp with a vision of themselves on the summit.

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“Why I’m So Interested In Selling,” Inshal Khawaja

Partners in Excellence

Seizing the moment, Dr. Dover presented me with an unexpected opportunity. ” I’d ask myself, feeling stuck in a self-imposed rut. A few years ago, the idea of joining Greek life would have terrified me and I would’ve rather climbed Mt. But stepping outside my comfort zone felt necessary.

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Apple MPP Adoption is Ripening Rapidly

Appbuddy

We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates. Are email senders leaning into other metrics yet? has increased sharply. Want to learn more?

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Apple’s Mail Privacy Protection is Here

Appbuddy

Our email success platform, Everest , allows marketers to measure true email engagement, beyond open rates, to evaluate email campaign success and make data-informed decisions with crucial insights into inbox placement rates and sender reputation signals. Everest users can segment subscribers by?email reputation and inbox placement.

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Email: The Swiss Army Knife of Marketing

Appbuddy

Greater regulation also provides opportunities. Lack of data creates this lack of visibility, and both explained how an email success platform like Everest helps protect sender reputation, maximising email deliverability and improving email program efficiencies. This summary hardly gets us out of the station!

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Send Time Optimization is Old News

Appbuddy

If you still believe Send Time Optimization (STO) is the best engagement driver for marketers, you’re missing out on a huge opportunity to use technology like View Time Optimization (VTO) to make email a gamechanger for businesses. Plus, VTO is a seamless addition to Validity’s Everest email intelligence and optimization platform.

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Top Ways to Stress Test Your Email Program

Appbuddy

Consider implementing a deliverability solution like Everest , from Validity. Everest allows you to see when mailbox providers are placing your messages in the spam folder or choosing to block them altogether (see Figure 1). Figure 1: Everest dashboard 2.

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