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Apple MPP Adoption is Ripening Rapidly

Appbuddy

We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates. Are email senders leaning into other metrics yet? has increased sharply. Want to learn more?

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Top Ways to Stress Test Your Email Program

Appbuddy

For example, shared IP environments usually have limitations to allow fair usage of available resources. Consider implementing a deliverability solution like Everest , from Validity. Everest allows you to see when mailbox providers are placing your messages in the spam folder or choosing to block them altogether (see Figure 1).

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The Do’s and Don’ts of Seed Testing

Appbuddy

If you need help getting started, Validity’s Help Center is full of resources to troubleshoot deliverability issues! With Everest, you’ll gain detailed insights into your campaign performance, be able to identify and resolve issues, and have access to the largest global seed list in the industry.

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Google Announces General Availability of BIMI in Gmail

Appbuddy

We have lots of resources to help you through the implementation process. We provide the tools you need to manage both DMARC and BIMI within our Everest platform. With Everest, you’re able to generate your BIMI record, host your BIMI SVG image, and preview your message at BIMI-enabled inboxes.

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Email ROI: Many Happy Returns

Appbuddy

Securing budget and resources remains a major email challenge at precisely the same time fresh investment in data and technology is most needed. While pandemic spending on email increased as businesses diverted resources from other channels, securing new investment remains tough, especially for program owners who struggle to prove their ROI.

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On Track for Email Success

Appbuddy

Budget/resourcing is traditionally the biggest challenge faced by email marketers, but has reduced by almost 10% over the past year. Addressing these challenges is everything we had in mind when we built our Everest email intelligence platform. While more data creates more visibility, it also creates more challenges.

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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” You can check your sender reputation using resources like Sender Score , Google Postmaster Tools, and Microsoft SNDS. . Personally, I like to use Everest to monitor DMARC reports and other authentication protocols.