article thumbnail

Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Chances are good they know what solutions are on the market — and have likely done an enormous amount of research on you and your competitors by the time you reach them. Find out what they’re building and why — if they’re doing their jobs right, their releases should be addressing a market need. Sales may be a “numbers game.”

article thumbnail

A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors

Showpad

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

Study 111
article thumbnail

Sales Selection Experiment - a Must Read Case Study

Understanding the Sales Force

They were assessed with OMG''s tools, and assembled into 5 teams, all selling the exact same product. They had to go door-to-door, sell an overpriced luxury item, in the same market, over a 3-day period. The team with lowest overall commitment missed one of their coaching sessions. Strong Desire and Commitment are must haves.

article thumbnail

In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

Segment 219
article thumbnail

The 7-Step Case Study Formula That Compels Prospects to Buy

Sales Hacker

Stop writing case studies the old way ! Case studies like those can work. Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. Let’s dive in.