What Exactly Is Sales Force Automation? [FAQ]
JULY 17, 2019
Here’s a question: How should sales teams spend their time? There are two primary ways to ensure that sales teams actually have time to sell: Make sure the right teams own the right tasks. Decrease the time spent on “non-sales” tasks, or better yet, automate them. Sales force automation, sometimes referred to as SFA, is a crucial way to augment the usefulness of your CRM. Your CRM manages the lifecycle of customer interactions and data during the your buyer's journey.