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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. A first-touch attribution model assigns all credit to the first touchpoint that leads a prospect to an eventual conversion.

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How To Use Personas For Better Marketing

Zoominfo

Analyze Prospect And Customer Data. This way, you have a well-rounded understanding of who your actual prospects and customers are. For example, what do you top performing customers all have in common? Imagine being able to prospect whenever, wherever. When it comes to ICPs, you need more than just firmographic data.

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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

In addition, marketing analytics tools, like Google Analytics, Kissmetrics, and Mixpanel offer comprehensive tracking of campaign effectiveness. Assigning quantifiable value to leads, software like Leadspace and Velocify enables you to prioritize and target your most profitable prospects.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. First-touch attribution A first-touch attribution model assigns all credit to the first touchpoint that leads a prospect to an eventual conversion.

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How To Use Personas For Better Marketing

Zoominfo

Analyze Prospect and Customer Data We’re talking about profiles of your ideal customer that is a culmination of quantitative research, anecdotal observation, and existing customer data. This way, you have a well-rounded understanding of who your actual prospects and customers are. Imagine being able to prospect whenever, wherever.