Why It’s Time to Rethink the ROI of Your Sales Training
Sales and Marketing Management
AUGUST 24, 2017
For example, research on the Ebbinghaus forgetting curve (see image below) indicates that for classroom like training sessions sales reps forget around 42% of what they have learned within 20 minutes. This article is excerpted from “The Sales Leader’s Handbook for Building a Practice-Driven Sales Team.” Used by permission of Practice.
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