SBI
MARCH 15, 2018
This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. We provide real-time business intelligence that helps teams build pipeline faster, improve productivity of their sellers, and generate higher return on marketing investment. We call it Sales Tech Game Changers.
Sales 2.0
SEPTEMBER 24, 2014
Some of the team were leaning towards a trial account with Hoovers. Reading about data sources from their marketing information and using them “in combat” when you’re trying to crack into a key account are two totally different things. Marketers don’t. Marketers deal with large lists of names and email addresses.
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Hubspot Sales
DECEMBER 31, 2020
Here's an example of what one might look like : It breaks down a physical territory, opportunities and their counts, and assignments to different reps. What market do you fit into, and who is your company trying to target? Utilize tools like D&B Hoovers to provide you with insights to create even more useful user profiles.
LeadBoxer
DECEMBER 8, 2019
If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
Partners in Excellence
SEPTEMBER 15, 2014
Insideview, Hoovers, D&B, others). For example, I just got off a call with someone who’s a sailing fanatic and just returned from a week long bareboat charter, so we exchanged a few “sea stories,” (you know the kind—my adventure makes yours look like nothing, with each of us one upping the other.
Your Sales Management Guru
JUNE 6, 2011
During that time I toured few new hotels, saw a show, dined at great restaurants, viewed The Grand Canyon and visited Hoover Dam. Number 2); Lake Mead which was made by the creation of the Hoover Dam in the 1930’s currently holds only has 47% of the required water supply, it is down 163 feet!
SBI
FEBRUARY 22, 2018
While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. What’s more, having detailed industry information for a company allows vertical-specific messaging for outbound marketing and dynamic delivery of relevant content on your website. Here’s an example.
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