10 Examples of Highly Effective Welcome Emails

Vertical Response

One of the most important tools in your email marketing toolbox is an automated welcome email. To help you create an effective welcome email , we’ll highlight ten effective examples. Write a welcoming note Our first example highlights the importance of a friendly greeting.

Leading By Example

Partners in Excellence

Every manager knows this, it’s Leadership 101, we must Lead By Example. What much of the literature misses, is that we are always Leading By Example, whether we do so consciously or unconsciously. Our actions and behaviors set the example for our people—Always!

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10 Great Examples - Customer Service as a Powerful Sales Tool

Understanding the Sales Force

However, sometimes, customer service is so good, or so bad, that their brand statements go beyond what marketing or sales could ever do. Let's start with two great examples - experiences that make you choose to return for more.

An Example of Product Development Being Done Right – Wolk Company

Mukesh Gupta

When it comes to developing a new product , I have always been advocating that you first need to define a target market and then work hard to understand their needs (stated or otherwise) before you even go to the drawing board. Airbag for the elderly.

A Real Life Example How Brand Unifies A Compelling Vision

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Yesterday I saw a real life example of a relatively new branding statement by the one local regional tourism bureau here in Northwest Indiana: Built by Steel, Changed by Tourism. Seth Godin writes about the noun “brand” as being: “the expectations of your customers.”

5 Questions Every Account-Based Marketing Pro Has Answered


On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. Example of how to map buyer journey. An effective account-based marketing strategy is all about full funnel alignment.

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#1 Reason You Need To Automate Your Marketing

Fill the Funnel

Marketing automation is essential for every business. Your primary role is to study your market, and plan and execute business strategies and tactics. You have an entire cast of other employees, financial, legal, marketing and sales people to work with, in addition to your customers.

In Sales and Marketing Feelings Count More than Logic

Increase Sales

Sales and marketing research can be interesting and provide some insight as what not to do. The CMO Council and Dow Jones surveyed over 2,000 consumers from North America and the United Kingdom which revealed the importance of feelings in sales and marketing messages. For example, I am looking for a small storage cabinet for our dining area. The challenge in sales and marketing is not to create negative feelings, but rather awareness and then positive ones.

Inside the Rise of B2B Video Marketing


A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? How Can You Use Video in Your Marketing Campaigns?

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Prospecting Is a Marketing Activity

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Confusion abounds about what is prospecting and what is marketing. Much of this confusion can be traced back to the Madison Avenue firms where paid advertising became synonymous with marketing. Peter Drucker said the purpose of business is two fold: Marketing.

Let’s Get Real About the Goal of Marketing

Increase Sales

If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing.

Your Social Marketing Reflects Your Leadership

Increase Sales

Have you ever considered how your social marketing may be a reflection of your leadership? For example, do you add people to your email list without asking permission? Many of these come from so called “experts” on sales, marketing, leadership and even business ethics. Permission based marketing still exists and should be the best practice for professionals engaged in social selling or social marketing.

LinkedIn and Effective B2B Marketing Strategies

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LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies.

Marketing Automation is Not Marketing Strategy


We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.

Marketing to a Generation Which Hates Ads


Supreme is a prime example of how a company can harness the desire of millennials to express their individuality. Rather than one-size-fits-all marketing, millennials want the transparency that comes with personal relationships built on trust.

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Account-Based Marketing: Would you rather get 56 leads for $49,835 or 27 leads for $172,200?


When we assess a new (for PointClear ) business opportunity, or evaluate the results of a current client’s program, we look at the following: Market (60%). What this says is that you could get “A’s” for Message and Media and still end up with an “F” if the market is off target.

Marketing Automation First Step is Social Media

Fill the Funnel

If you’re ready to get started with marketing automation, the easiest place to start is with social media. Before you start considering social media automation options, the first step is to identify the goal behind your social media marketing.

Turn Your Customers Into Marketers


As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Top Reasons to Curate UGC in Your Marketing Efforts.

How Social Media Influences Market Reach

Increase Sales

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message.

What’s In Your Marketing Action Plan?

Increase Sales

All small businesses and sales professionals should have their own marketing action plan. These misdirected activities derail the action with any marketing plan. 6 Key Marketing Activities. For simplicity, there are six basic key activities within a marketing action plan.

12 Social Media Tips for B2B Marketers


Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report.

The Collision of Expertise and Content Marketing

Increase Sales

Content marketing is a great vehicle to attract attention especially if you are a SMB owner with half way decent writing skills. This is marketing communication that educates, but peppers numerous times with a “buy me” message. Good marketing does include a call to action.

How Marketing Fails by Failing to Market Itself

Sales Benchmark Index

One of the most difficult responsibilities for a B2B marketer is sales enablement. The sales field is often critical of any marketing effort. Marketers can feel like they are in a can’t-win position. Marketing teams begin to resent their peers in sales.

Can Sales and Marketing Evolve? A Psychological Perspective


Are sales and marketing equipped to evolve and change? Let’s take a look at each one of these factors and apply them to sales and marketing professionals ( although in a somewhat non-scientific and generalized fashion! ). The post Can Sales and Marketing Evolve?

2014 Planning Metrics for B2B Marketing Leaders

Sales Benchmark Index

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance.

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Marketing is More than Automation


There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. In hindsight, the main course that night was a new way of thinking about business: Account-Based Marketing.”. Account Based Marketing (ABM) is all the rage.

Proof that Account-based Marketing Works


Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Here’s a specific example for you. One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. Account-Based Marketing

Behind the Marketing Technology Triumvirate


Why every modern marketing organization needs CRM, marketing automation and social media platforms. Every marketing team today wants to know: How can we be more strategic and effective in everything we do? Marketing Technology is Exploding, But it All Goes Back to the Core Three.

The Truth About Content Marketing

Ian Brodie

It’s difficult to move these days without hearing that “content marketing” is the future of marketing. It’s somewhat trickier to pin down exactly what content marketing actually is. It’s not specific to content marketing.

Sales Tips – Examples of Sales Pitch Styles That Prospects Don’t Like

Sales Training Advice

Here’s one common sales pitch example that will send prospects running for the hills. These Ramblers lack a clear target market and value proposition. Example of their sales pitch : “I do a lot of things. “Sometimes I write their marketing copy; sometimes I do PR. I’m doing this neat project right now for a client – it’s mapping the various futures for their markets so I’m into strategy development, too.”.

3 Steps for Gaining Executive Buy-In for Marketing Automation


So when it comes to introducing marketing automation, what can you do to prepare for your “pitch” to executives? First and foremost, you need to be prepared to answer the question: How can marketing automation help our business? Round Out Your Support with Real Life Examples.

To Market, To Market to Buy a Fat Sales Lead

Increase Sales

Their actions are much like shopping at the market. Their marketing plan can be titled “Captain Wing It in Action.” Spray your marketing efforts all over the place and then pray something will happen.

Stop Wasting Money On Marketing Automation, Personas, And Content Marketing!

Partners in Excellence

Recently, I lamented about the challenge I face with my email Inbox in Your Marketing Is Driving Me Away! I spoke of the ever increasing volume of email messages that are simply irrelevant, undifferentiated, or poorly executed. 37% of email marketers use limited targeting criteria!

Digital Relevance: Developing Marketing Content and Strategies that Drive Results


Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). Developing Marketing Content. Marketing Strategy Content Marketing

Measuring Marketing Effectiveness: 5 Metrics You Need to Track


Today, there’s no excuse for flying blind — everything your marketing team does should be intelligent. So when it comes to measuring marketing effectiveness, what metrics really matter? 5 Metrics to Measure Marketing Effectiveness. Marketing Insights.

Multiply your Content Marketing by 6X

Sales Benchmark Index

The demands for content creation on today’s marketing team can take the form of a raging beast. Marketing teams are fighting to keep up. Too often Content Marketing leaves a wake of smoldering bodies as it devours every ounce of capacity. Content Multiplying - Webinar Example.

CMO: Is Your 2014 Marketing Plan Obsolete?

Sales Benchmark Index

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year.

A Practical Playbook for Account Based Marketing

DiscoverOrg Sales

There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and. Looking to give a your sales a boost?

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Getting Started with Account Based Marketing: 4 Steps to Success


At the dawn of the digital marketing age, we cast a wide net. But we’re no longer in the dawn of the digital marketing age, and as such, our approaches have evolved. ABM is all about taking a very focused approach to who you target with your marketing efforts. Marketing Insights.

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

DiscoverOrg Sales

Anyone who knows me realizes that while I am from Texas, hunting + Katie may not be the best combination (given my sheer lack of hand-eye coordination), but with 24/7 practice in the sales and marketing technology world, I’m confident that I’ve improved my aim.