3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. B2B Marketing

Sales Strategy Example

The Digital Sales Institute

This sales strategy example can also act as a template to document your sales plans and goals. In a cluttered, time poor word, selling a product or a service into the B2B or the B2B markets needs purposeful sales strategy with clear implementation guidelines. Target market trends.

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

DiscoverOrg Sales

And we’ve got examples. Hyper-personalized cold emails are a main tenant of account-based sales approach (related to Account-Based Marketing, or ABM.). How to write a BASHO cold email (with tons of examples). In this next example, our SDR is targeting Megan – a marketer.

Sales Forecasting 101: Definition, Methods, Examples, KPIs

Sales Hacker

For example, you may know that your business typically grows at 15% year over year and that you closed $100k of new business this month last year. Sales Forecasting Examples. Sometimes, reading about forecasting just isn’t as useful as reviewing examples.

7 Must-Have Automated Documents for Sales Success

board reporting, for example—means your sales admin or business. Market Pulse. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map. For example, send a report.

Sales dashboard templates, examples & KPIs for high-performing teams

Close.io

As Ezra Fishman, VP of Business Intelligence at Wistia says: When we let data drive our marketing, we all too often optimize for things that are easy to measure, not necessarily what matters most. Sales dashboard examples: which type do you need to use? Examples.

11 Fresh Ways to Say "For Example"

Hubspot Sales

"For example" synonyms. I’ve already written about alternatives for a number of common phrases, but what about “for example” ? Without further ado, here are 11 different ways to say “for example.”. For example” and “for instance” can be used interchangeably.

6 Elevator Pitch Examples to Inspire Your Own

Hubspot Sales

The following elevator pitch examples illustrate six different ways to describe what you can offer. 30 Second Elevator Pitch Examples. The founders of my company, AnswerASAP, constantly dealt with this problem in their roles as marketing executives.

Sales email subject lines: 50+ tips, examples, and biggest mistakes

Close.io

Here’s how to craft the perfect subject lines, plus examples you can use for your own emails. 22 killer email subject line examples for each sales type. Communicate like a real human—not a pushy marketing expert trying to make some quick sales. Good Example : Hey!

The Definition of Attach Rate in Under 200 Words [+ Examples]

Hubspot Sales

We’ve got the quick definition, examples, and formula you need to reply calmly the next time you’re asked, “ What’s the attach rate? ”. For example, how much merch is sold in relation to the number of tickets purchased for a concert?

9 Great Examples of B2B Brand Storytelling

Zoominfo

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. B2B Marketing

9 Professional Email Signature Examples That Work in 2019

Hubspot Sales

Professional Email Signature Examples and Tips for 2019. My eye was immediately drawn to this SmartAcre logo in Marketing and Sales Technology Director Jenay Sellers' email signature.

7 Examples of Social Ads That are Just Plain “Woke”

Connext Digital

Brands who have successfully been able to wield the power of emotional marketing will tell you that incorporating emotions in your strategies work. As a marketer, you should always want to elicit a positive response from your viewer, whether it’s confidence, laughter, and more.

MBO Examples to Kickstart Your Sales Team Engagement

Xactly

To help, we’ve created MBO examples to get you going in the right direction and help you visualize how goals and objectives might differ by industry and role (Note: the same should apply for compensation and commission plans ), whether it’s in sales, marketing, or manufacturing.

5 Sales Pitch Examples Too Good to Ignore

Hubspot Sales

For this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard. Proof Points: Provide clear reference examples and list recognizable achievements. Customer Stories: Share customer examples and successes.

11 Impressive Realtor Bios That Win Clients [Examples & Templates Included]

Hubspot Sales

Let's take a look at the steps to create an excellent realtor bio and look at bio examples from realtors. Below are some real estate agent bio examples that are truly outstanding. 11 Excellent Real Estate Agent Bio Examples.

A Sales Enablement Tool for the CEO

Sales Benchmark Index

Tools 274

Leading By Example

Partners in Excellence

Every manager knows this, it’s Leadership 101, we must Lead By Example. What much of the literature misses, is that we are always Leading By Example, whether we do so consciously or unconsciously. Our actions and behaviors set the example for our people—Always!

Here's How to Value a Company [With Examples]

Hubspot Sales

This includes vertical market and industry performance, proprietary technology or commodity, company operating experience, stage of growth, revenue & profitability growth, management team, and execution to plan. Market Traction and Growth Rate. Market Traction and Growth Rate.

4 Secrets to Writing a Great LinkedIn Headline (With Examples)

Hubspot Sales

Click here to jump straight to the best LinkedIn headline examples. LinkedIn Headline Examples. Innovating and disrupting how companies market and sell in Latin America and Brazil". When it comes to icebreakers, “describe yourself in three words” is by far one of the toughest.

Email Prospecting: An Example of a Bad Email Transformed

The Sales Hunter

For years I’ve collected and saved examples of good and bad emails. The example below is an email a friend sent to me. (I’ve Bad Email Example: Subject Line: Recruiting Your Channel Partners. Good Email Example (Revised from above): Subject line: Amco.

10 Great Examples - Customer Service as a Powerful Sales Tool

Understanding the Sales Force

However, sometimes, customer service is so good, or so bad, that their brand statements go beyond what marketing or sales could ever do. Let's start with two great examples - experiences that make you choose to return for more.

Craft a Positioning Statement With This Template & Examples

Hubspot Sales

But how can you ensure your marketing efforts are aligned with the brand? Its purpose is to be a guide for evaluating whether decisions about strategy, marketing campaigns, product design, etc. A description of the target market. A description of the target market needs.

5 Highly Effective Examples of Real Estate Ads for Facebook & More

Hubspot Sales

Real Estate Ad Examples. Check out these real estate marketing ideas next. What's the purpose of an ad? It's to spread the word about your business, product, or service. Ads increase awareness about your offerings.

Sales Process Templates: Examples of Sales Stages for B2B Pipelines

Nutshell

Josh Slone, Content Marketing Manager at LeadFuze , says… One of the best recent cold emails we received was a great example of B2B personalization. I don’t have a single customer at #1 that isn’t utilizing their positioning across all of their marketing channels.” Any market-leading B2B company wants to know what they can do to build on their success, but many won’t want to hop on a call right away. Content Marketing Manager at LeadFuze.

Get Referral Examples That Work on LinkedIn Learning (April Referral Selling Insights)

No More Cold Calling

I share plenty of referral examples and explain why referral sales works. Want even more referral examples? At best, he skimmed the first few chapters and skipped the referral examples.

Business Development Hiring Resources: Job Description Template & Examples

Hubspot Sales

It refers to the activities designed to expand your company's reach in a new market. Here's a business development representative job description from LogMeIn that provides an excellent example of how to describe the position and outline the qualifications. What is business development?

7 Creative LinkedIn Summary Examples to Help You Craft Your Own

Hubspot Sales

In this blog post, we'll dig into what to include in your LinkedIn summary to make it stand out, as well as some examples to give you inspiration. These seven LinkedIn summary examples will help you find the right words. LinkedIn Summary Examples for Salespeople.

9 Sales Dashboard Examples That'll Help You Set Up Your Own

Hubspot Sales

This quote, from marketing guru Seth Godin, sums up the importance of good data in making better decisions. Slemma : Build dashboards that centralize your sales and marketing data. Sales Dashboard Examples. "The art of moving forward lies in understanding what to leave behind."

Ultimate guide to sales emails: How to write sales emails that convert (templates, examples and case studies)

Close.io

10 most common types of sales emails (templates and examples). It’ll make it feel like a marketing broadcast that went out to half a million people—not exactly the best first impression with a sales email that’s intended to be somewhat personal.

Unique Value Proposition Examples

Klozers

Before you start to create a Unique Value Proposition Example it might be worth setting the scene in terms of what exactly is a Unique Value Proposition, as there is often confusion with the Unique Selling Point. Unique Value Proposition Examples. Positioning Marketing Messaging

Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Read it: 7 Quick Wins for Marketing + Sales Alignment. They delete your emails.

The Ultimate Guide to Writing LinkedIn InMails That Get Results (With Examples)

Hubspot Sales

Recruiting InMail Examples and Template. It’s highly scalable -- note this InMail could work for any content marketer. This recruiting InMail is also a great example. Job Inquiry Example and Template. Connecting InMail Example and Template.

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Set up Marketing SLA Reporting.

Marketing Should Market and Sales Should Sell

John Barrows

The line between Sales and Marketing is getting thinner and thinner these days. Marketing is become more targeted with their messaging, while Sales is getting more generic and templated with theirs. Sales Messaging vs Marketing Messaging.

Unique Selling Point Examples

Klozers

Our Unique Selling Point Examples below, are designed to help clients understand exactly what a Unique Selling Point is and how they may use the Unique Selling Point Examples to help differentiate themselves from the competition. Unique Selling Point Examples – definition.

Augmented Reality for Sales & Marketing: Sales Enablement Defined

Showpad

While its first appearance was in mobile video games like Pokemon Go, B2B and B2C businesses alike are discovering the opportunities augmented reality creates for enhancing selling and marketing experiences. As part of our “Sales Enablement Defined” series, we discuss how augmented reality provides better buying experiences and aligns sales and marketing for improved sales enablement. Benefits of augmented reality in sales & marketing. What is augmented reality?

Is This an Example of Succeeding or Failing at Inside Sales?

Understanding the Sales Force

There couldn''t be a better example of just how consistently misguided some of the inside sales experts are. Speaking of inside sales, Dan McDade wrote a great post on everything that''s wrong with inbound marketing and how it is causing inbounditis!

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

Pointclear

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Example 1: A shift in scoring criteria drives higher results.

A Real Life Example How Brand Unifies A Compelling Vision

Increase Sales

Yesterday I saw a real life example of a relatively new branding statement by the one local regional tourism bureau here in Northwest Indiana: Built by Steel, Changed by Tourism. Seth Godin writes about the noun “brand” as being: “the expectations of your customers.”