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A Guide to Marketing Automation

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While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246
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Market Expansion: Three Approaches for Companies Looking to Grow

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The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211
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Mass Marketing vs. Made-to-Order: Comparing Cookie-Cutter & Customized Digital Marketing for Small Businesses

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An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. However, it’s essential to weigh and compare the marketing ROI from both models.

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

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Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

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People > Processes: A Conversation with Danielle Pata, Account Executive at Marketo

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We continue along in our People > Processes series with our eighth article featuring Danielle Pata , Account Executive, Commercial Sales at Marketo , a world leader in marketing automation software. On that note, Danielle often reminds her team that Marketo’s contacts are humans before they are prospects.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130
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Can AI Predict Local Business Trends?

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Tips for Distinguishing and Positioning Your Digital Marketing Agency for Small Businesses For years, we’ve witnessed a dynamic surge in digital marketing trends, transforming the trajectory of businesses. But how can your digital marketing agency distinguish itself, especially when servicing small businesses?

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