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The Next Big Thing is…

Appbuddy

We decided to gather a cross section of APAC industry experts to discuss the key developments that affected their businesses and industries last year, as well as how these changes will drive the Next Big Thing across email marketing and data management. This has led to a change in marketing, especially around email and social media.

Merkle 52
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Sales Enablement Tools Help or Hinder

Score More Sales

For example take Salesforce.com which is the predominant CRM tool sales teams use. In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. How to not be confused by hype around what the market is telling you to do. But sometimes these tools hinder our success.