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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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Does Your Pipeline Get a Paid Vacation?

The Pipeline

For example, when I ask some reps why they are not prospecting, I’ll get different excuse based on time of year and state of their pipeline. So, the question is: does your pipeline get a paid vacation? But these must be real insights, from a subject matter expert, mot marketing material. By Tibor Shanto.

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Building a Sales Pipeline to Survive the New Normal

Sales and Marketing Management

Building a sales pipeline in this context can seem daunting. To start, we should define a pipeline. A pipeline refers to the set of opportunities that a sales team is working on with the intent to convert those opportunities to sales. Keep in mind that the pipeline is built by both Sales and Marketing personnel.

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How to Manage a Sales Pipeline for a Consulting Firm

Nutshell

Consulting firms need a great sales pipeline to attract leads and close deals, as well as generate recurring revenue from clients and referrals. Read on to learn tips and best practices for managing an optimized sales pipeline for consulting firms. With these goals in mind, you can begin to build your sales pipeline.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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How to Manage a Sales Pipeline for a Manufacturing Company

Nutshell

Every business’s sales pipeline is different, but one thing they all have in common is that they take people from prospective leads to paying customers. As a manufacturing company, a steady customer base is key to your business’s growth, and the best way to maintain that customer base is through sales pipeline management.

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The 6 Crucial Stages Of A B2B Sales Funnel (Plus Examples)

Gong.io

Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate. Let‘s say, for example, you use a B2B sales funnel model with the following stages: Awareness. The best sales funnel examples are those that work as a high-level model. We use pipelines. sales pipelines.