Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? How does email marketing work?

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Government Face-to-face 166

BuzzBoard

APRIL 4, 2024

Addressing Fears About Trust Issues in Digital Marketing Agencies Overcoming fear and skepticism toward digital marketing agencies is a common concern for small and local businesses. The alarming whisper, “I don’t trust digital marketing agencies,” often stems from unfamiliarity and past negative experiences.

Small Business 52

Small Business Small Business Case Study Marketing 52

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Gong.io

OCTOBER 18, 2021

If you are not winning (closing deals, for example) in sales, your sales career will be short-lived. This article will introduce — and then detail — each of the 5 elements complete with real-life examples of how each one has been successfully implemented. A few examples: . Sales pitch example #1: The way we do [X] has changed.

Examples 71

Examples ROI Buyer Call-back 71

BuzzBoard

FEBRUARY 8, 2024

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. The USP should be the cornerstone of your video marketing strategy, and the narrative should be built around it. Do not forget that statistics and analytics are your allies.

Video 52

Video Small Business Small Business Marketing 52

BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. In conclusion, the lines between digital marketing and mobile marketing are increasingly blurring.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

Sales Hacker

JULY 1, 2020

Fortunately, by leveraging a few inside sales best practices, outside sales reps can successfully pivot to remote sales. It’s a great communication channel because, again, your target market almost always has their phones near them. Email is a fantastic way to reach your target market, especially if you operate in the B2B world.

Pivotal 79

Pivotal Inside Sales Strategy Face-to-face 79

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively. Click Here to delve deeper into this topic.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

The Digital Sales Institute

OCTOBER 12, 2018

This sales strategy example can also act as a template to document your sales plans and goals. In a cluttered, time poor word, selling a product or a service into the B2B or the B2B markets needs purposeful sales strategy with clear implementation guidelines. Target market trends. Current market position. The Market.

Examples 55

Examples Strategy Penetration Ideal Customer Profile 55

BuzzBoard

FEBRUARY 23, 2024

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. These are the components that propel data-driven marketing forward.

Apparel 52

Apparel Small Business Small Business Marketing 52

Sales Hacker

APRIL 11, 2023

Company : Mintel Noteworthy : Ben began his career in logistics and supply chain with ConAgra Foods, then moved into supply chain consulting, and eventually pivoted to sales when he joined Mintel. ” The post How to Motivate Your Team and Lead by Example in a Period of Crisis with Ben Dietz appeared first on Sales Hacker.

Motivation 80

Motivation Examples Leads Marketing Qualified Lead 80

BuzzBoard

FEBRUARY 28, 2024

Understanding the Concept of Niche Marketing for Small Agencies Understanding the concept of niche marketing is crucial for small digital agencies striving to succeed in an increasingly competitive marketplace. Niche marketing for small agencies is akin to a double-edged sword. Your business growth depends on it.

Marketing 52

Marketing Demographics Segment Loyalty 52

Hubspot Sales

JUNE 29, 2020

Knowing that you’ll need to pivot and be flexible in your approach to selling throughout your sales career, we wanted to provide another selling technique that can be useful for your professional toolkit — missionary selling. Missionary Selling Examples. Textbook Sales.

Examples 77

Examples Pharmaceuticals Education Competition 77

BuzzBoard

MARCH 13, 2024

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This strategy is pivotal in nurturing leads, providing an economical medium to connect, engage and effectively convert potential customers. Discover more with [YOUR BRAND].

Small Business 52

Small Business Small Business Email Marketing Strategy 52

Zoominfo

MAY 21, 2020

And we’ve got examples. When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Understand Your Prospect’s Pain Points Take the example of selling into IT Staffing and Recruiting companies. Interested in more?]

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

BuzzBoard

APRIL 15, 2024

Implementing Automation to Optimize Email Outreach for Local Business To optimize email outreach in your digital marketing endeavors, implementing automation can be a critical catalyst. Salespeople in digital marketing agencies catering to local businesses understand the imperative of securing contracts via effective email outreach.

Pivotal 52

Pivotal Case Study Email Marketing Networking 52

BuzzBoard

APRIL 19, 2024

As salespeople in digital marketing agencies, you are the gateway that unites local businesses with the best digital ad platforms in sync with their unique needs. Local business advertising has shifted swiftly from conventional methods, like print media to digital marketing strategies that take advantage of innovative targeting and analytics.

Paid Content 52

Paid Content Advertising Advertising Ideal Customer Profile 52

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. Take Lanteria , for example.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. One key focus for every digital marketing agency is paid advertising.

Advertising 52

Advertising Advertising Strategy ROI 52

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Alice Heiman

MAY 21, 2020

Smart leaders are saying , “W e cannot do things the same way we’ve always done them and expect it to work. ” A pivot is needed and everyone needs to agree on what that will be. . A Pivot Means Investing in Sales Growth . Pivoting means making the necessary changes to invest in sales growth. But hold on!

Webinar Metrics 169

Webinar Metrics Strategy Pivotal Hiring 169

Zoominfo

DECEMBER 7, 2022

Sales and marketing teams have always sought to understand how target customers work internally. But as companies grow, how they work together can shift — and this difference can throw off your sales and marketing teams. This pivotal linkage data unlocks more sales opportunities.

Scale 130

Scale Territories Pivotal Lead Rank 130

BuzzBoard

FEBRUARY 8, 2024

Exploring the Impact of Influencer Marketing on Small Businesses Understanding the dynamics of the evolving digital landscape, many small businesses are embracing innovative strategies to boost brand awareness. Influencer marketing, which involves collaborations with popular social media users, is one such strategy gaining traction.

Small Business 52

Small Business Small Business Influencer Marketing 52

Steven Rosen

JULY 4, 2023

Rapidly changing market conditions, advancing technology, and shifting customer expectations demand sales leaders who can navigate uncertainty and inspire their teams to achieve outstanding results. Market dynamics, customer behaviours, and industry trends have shifted significantly due to the pandemic’s lasting impact.

Face-to-face 120

Face-to-face Pivotal Sales Leadership Trends 120

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. .

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Bernadette McClelland

JULY 5, 2022

So aesthetics aside, let me dive a little deeper for you because it is a book that MUST be on your bookshelf if you are any type of self-respecting business leader or boots-on-the-ground, bag-carrying, zoom-hybrid seller wanting to market themselves in a very noisy world. Not real crying, but watering eyes kind of tears. Beautiful. ??

Guarantee 369

Guarantee Strategy Journal Lead Rank 369

Sales and Marketing Management

DECEMBER 8, 2019

The incredible rise of smartphones and social media has been pivotal to this cultural shift. With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. Let’s look at an example from my own life. I bought it through Instagram.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

BuzzBoard

APRIL 18, 2024

The Importance of Building Credibility with Local Businesses Building credibility with local businesses is critical to the success of any digital marketing agency. In the competitive realm of digital marketing, focusing on building authenticity and trust gives you an edge.

Face-to-face 52

Face-to-face Loyalty Case Study Promotion 52

Sales and Marketing Management

DECEMBER 14, 2020

For example, one of our key high-tech clients initiated a straightforward deal registration program and quickly pivoted to a robust sales training and engagement effort. We’re currently in what some might consider the golden age of sales training initiatives. Sales training has grown in importance in the past decade.

Incentives 295

Incentives Incentive Training Channels 295

SBI Growth

NOVEMBER 10, 2012

If you’re keeping up with the sales and marketing publications, one of the big buzzwords burned into your eyelids is Content Marketing. Is this just another buzzword du jour like Big Data, Pivoting, and Gamification? As a Sales Rep, it’s great to be the first in the door; it’s no different with marketing.

Lead Rank 267

Lead Rank Lead Scoring Marketing Hiring 267

LeadFuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. In this guide, we’ll explore proven strategies on how to find your target market. Why is Identifying Your Target Market Important?

Demographics 52

Demographics Marketing Segment Social Media 52

Sales Training Connection

JUNE 19, 2013

The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. Medical device sales and sales managers. Develop an organization commitment.

Pivotal 100

Pivotal Health Care Hiring Sales Management 100

Pipeliner

JANUARY 31, 2024

Try some of these tips to help you pivot your sales techniques and grow through the winter. For example, they may be less inclined to go out. So, market to them so they can shop and use what you have inside. For some businesses, a sales slump accompanies winter’s short days and chill.

Insurance 64

Insurance Insurance Pivotal Survey 64