3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. B2B Marketing

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

DiscoverOrg Sales

They’re a critical part of personalized prospecting and account-based strategy. And we’ve got examples. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. Which situations are appropriate for this type of prospecting?

Sales Forecasting 101: Definition, Methods, Examples, KPIs

Sales Hacker

For example, you may know that your business typically grows at 15% year over year and that you closed $100k of new business this month last year. Sales Forecasting Examples. Sometimes, reading about forecasting just isn’t as useful as reviewing examples.

Email Prospecting: An Example of a Bad Email Transformed

The Sales Hunter

For years I’ve collected and saved examples of good and bad emails. The example below is an email a friend sent to me. (I’ve The company sending this email was looking to help the prospect recruit partners. Good Email Example (Revised from above): Subject line: Amco.

7 Must-Have Automated Documents for Sales Success

board reporting, for example—means your sales admin or business. Market Pulse. delaying delivery of the proposal and giving prospects. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map.

4 Email Marketing Automation Methods that Keep Prospects Coming Back

criteria for success

Let your clients know about a new product or their latest updates is through email marketing automation. What is email marketing automation, you may ask? Well, email marketing automation is used to keep customers updated on what’s going on and to persuade them to buy products.

11 Fresh Ways to Say "For Example"

Hubspot Sales

"For example" synonyms. I’ve already written about alternatives for a number of common phrases, but what about “for example” ? Without further ado, here are 11 different ways to say “for example.”. For example” and “for instance” can be used interchangeably.

6 Elevator Pitch Examples to Inspire Your Own

Hubspot Sales

Let's get one thing straight: If you're connecting with a prospect for the very first time, you should never paste your elevator pitch into your email or say it as soon as they pick up the phone. 30 Second Elevator Pitch Examples. The founders of my company were originally marketers.

9 Professional Email Signature Examples That Work in 2019

Hubspot Sales

Professional Email Signature Examples and Tips for 2019. Whether you’re emailing prospects or longtime customers, these accolades matter to them. My eye was immediately drawn to this SmartAcre logo in Marketing and Sales Technology Director Jenay Sellers' email signature.

Social prospecting cheat sheet #2

Sales 2.0

In my last post I was talking about how you can greatly increase your prospecting odds by leveraging people you know for an introduction. In this post I am going to talk about greatly increasing your prospecting odds without an introduction. Prospecting

Marketing Should Market and Sales Should Sell

John Barrows

The line between Sales and Marketing is getting thinner and thinner these days. Marketing is become more targeted with their messaging, while Sales is getting more generic and templated with theirs. Sales Messaging vs Marketing Messaging. Prospecting

Sales email subject lines: 50+ tips, examples, and biggest mistakes

Close.io

Here’s how to craft the perfect subject lines, plus examples you can use for your own emails. 22 killer email subject line examples for each sales type. If you wouldn’t click on it yourself, your prospective customers probably won’t either. Good Example : Hey!

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

Pointclear

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Example 1: A shift in scoring criteria drives higher results.

5 Sales Pitch Examples Too Good to Ignore

Hubspot Sales

For this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard. Salespeople are past the point of giving prospects an hour-long presentation to sell products or services. 5 Great Sales Pitch Examples.

The Discovery Call Questions Marketing Agencies Should Ask Their Prospects

Costello

When we speak with marketing agencies about using our sales playbook software to sell their own services, one of the questions they always ask us is, “What questions should I ask my prospects?”. Identify if the prospect has the problems.

11 Impressive Realtor Bios That Win Clients [Examples & Templates Included]

Hubspot Sales

Let's take a look at the steps to create an excellent realtor bio and look at bio examples from realtors. Below are some real estate agent bio examples that are truly outstanding. 11 Excellent Real Estate Agent Bio Examples. She tells a story that will grab prospects' attention.

100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018.

Sales Process Templates: Examples of Sales Stages for B2B Pipelines

Nutshell

Prospecting Cold Email Templates to Secure a Call, Meeting, or Demo. Screenshots are a fantastic way to show that you have done your homework and also communicates a story quickly for a prospect, allowing us to not just send over a wall of text. My approach is always to come in with an opinion/observation of a prospect’s current state, and then offer up insight into how we can help them hit their targets and grow their business. Content Marketing Manager at LeadFuze.

Get Referral Examples That Work on LinkedIn Learning (April Referral Selling Insights)

No More Cold Calling

I share plenty of referral examples and explain why referral sales works. What it takes to earn introductions to prime prospects. Want even more referral examples? At best, he skimmed the first few chapters and skipped the referral examples.

How to Nail a Prospecting Call

The Pipeline

What I will offer up here, and in a webinar, this afternoon, are specific steps you can choose to implement and see an immediate difference in your prospecting calls. The number one barrier to prospecting success is our willingness to put a well-thought-out plan into practice or action.

Prospecting Is a Marketing Activity

Increase Sales

Confusion abounds about what is prospecting and what is marketing. Much of this confusion can be traced back to the Madison Avenue firms where paid advertising became synonymous with marketing. Peter Drucker said the purpose of business is two fold: Marketing.

Go retro for important prospects

Sales 2.0

The first number is the number of emails I get as a marketing manager each quarter from sales people. And I’m the marketing manager at a small place. I found these today as an example. Do you use business letters or handwritten notes in your prospecting? 900, 300, 0.

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg Sales

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! A marketing coordinator or a CMO?

4 Secrets to Writing a Great LinkedIn Headline (With Examples)

Hubspot Sales

With a customized headline, you’ll instantly distinguish yourself, give prospects and recruiters a reason to view your profile, and start building the case for your product. Click here to jump straight to the best LinkedIn headline examples. It’ll make your prospects trust you less.

Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Read it: 7 Quick Wins for Marketing + Sales Alignment. They delete your emails.

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Set up Marketing SLA Reporting.

Go retro for important prospects

Sales 2.0

The first number is the number of emails I get as a marketing manager each quarter from sales people. I found these today as an example. Buy yourself 50 of these cards and when you’ve got an important prospect through a handwritten note into your prospecting mix.

Unique Value Proposition Examples

Klozers

Before you start to create a Unique Value Proposition Example it might be worth setting the scene in terms of what exactly is a Unique Value Proposition, as there is often confusion with the Unique Selling Point. Is the outcome important enough to your prospects for them to pay for it? ? ?

Engaging Your Prospects Across Social Platforms

Alice Heiman

Where Are Your Prospects? . We need to meet our prospects and customers where they are. It is possible that your customers and prospects may be using social media platforms that your sales reps are not currently using for business.

Unique Selling Point Examples

Klozers

Our Unique Selling Point Examples below, are designed to help clients understand exactly what a Unique Selling Point is and how they may use the Unique Selling Point Examples to help differentiate themselves from the competition. Unique Selling Point Examples – definition.

Business Development Hiring Resources: Job Description Template & Examples

Hubspot Sales

It refers to the activities designed to expand your company's reach in a new market. The primary focus of this business function is to identify potential good-fit customers using prospecting techniques. Identify the needs and challenges of the prospective customer.

7 Ways To Be Better at Prospecting

Anthony Iannarino

These days, sales conversations are becoming even more buyer-focused, which means sales reps have to get creative when it comes to prospecting. Most sales experts will tell you that starting conversations with prospects is the most crucial part of boosting your success in sales.

Augmented Reality for Sales & Marketing: Sales Enablement Defined

Showpad

While its first appearance was in mobile video games like Pokemon Go, B2B and B2C businesses alike are discovering the opportunities augmented reality creates for enhancing selling and marketing experiences. As part of our “Sales Enablement Defined” series, we discuss how augmented reality provides better buying experiences and aligns sales and marketing for improved sales enablement. Benefits of augmented reality in sales & marketing. What is augmented reality?

Make Voice Mail Work For You In Prospecting

The Pipeline

Sales people are strange when it comes to prospecting, specifically telephone prospecting. Many find all kinds of reasons (excuses) to rationalize (excuse) why they fail to make call in order to engage with prospects to fill the gap in their pipelines.

Perfect Prospecting

Partners in Excellence

Recently, I published a rant on LinkedIn, “ Patient 0 Of Stupid Prospecting.” A couple of people commented, “What does perfect prospecting look like?” ” I can’t tell you what perfect prospecting looks like, but I can tell you how to do it.

7 Creative LinkedIn Summary Examples to Help You Craft Your Own

Hubspot Sales

In this blog post, we'll dig into what to include in your LinkedIn summary to make it stand out, as well as some examples to give you inspiration. These seven LinkedIn summary examples will help you find the right words. LinkedIn Summary Examples for Salespeople.

9 Sales Dashboard Examples That'll Help You Set Up Your Own

Hubspot Sales

This quote, from marketing guru Seth Godin, sums up the importance of good data in making better decisions. Slemma : Build dashboards that centralize your sales and marketing data. Sales Dashboard Examples. "The art of moving forward lies in understanding what to leave behind."

Ultimate guide to sales emails: How to write sales emails that convert (templates, examples and case studies)

Close.io

10 most common types of sales emails (templates and examples). Well, if your sales prospects never open the email to read your message, it’s as if the email never even existed. Four of our most effective sales email subject lines (real-world examples). Prospecting sales emails.

How Social Prospecting Helps Forecasting

Sales Benchmark Index

Marketing is not driving the quality sales leads the field needs. Very few leads from marketing convert to accounts. Your team needs to take more responsibility setting appointments with prospects. The number one way teams are doing this today is through Social Prospecting.

The Power of Marketing and Sales Intelligence

DiscoverOrg Sales

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. Even with a strong inbound marketing strategy, it isn’t enough to capture basic contact information. So, what is a sales and marketing intelligence platform? Sales intelligence.