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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

With constant advancements and new features, picking out technology can be overwhelming. Before purchasing your new sales platform, take a moment and recognize what features are most important to your business. For example, it should have tools that provide easy access to data and analytics both online and offline.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Get a Demo Examples of Brand Storytelling 1. What Is Brand Storytelling?

Examples 130
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The Sales Technology Conundrum

Janek Performance Group

In fact, we view tech enablement as one of six main pillars that are integral to sales performance. Instead, this article serves as a voice of caution to help sales leaders separate wishful thinking from factual reality. Can sales technology fundamentally change the nature of selling? It makes perfect sense.

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4 Must-Have 2023 Sales Technologies for CROs and RevOps Leaders

Mindtickle

Over the last few months, I’ve met with dozens of CROs and RevOps leaders to understand their biggest pain points, all of which have been amplified by the current market conditions. These companies ranged from F500s to high-growth commercial companies in markets like B2B tech, education, finance, insurance, and consumer healthcare.

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3 Habits of Highly Effective Product Marketers

Allego

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115
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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2C 209
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How to Best Utilize Sales Technology for Optimal Results

Pipeliner

Technology is a sales agent’s best friend. Through the ability to manage customer relationships, conduct market research, and explore the analytics of your business, you can create a sales model that brings you optimal results. Find software that fits the metrics and goals you have defined for your sales strategy.