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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

“When I moved to UNICA my role was sales ops. “Product marketing is my closest partner in enablement. In all my different roles, I’ve always been very linked to the product marketing team and I’ve always reported into sales, which is where I think it should be. So that’s kind of how it started.