Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 334220 Radio & Television Broadcasting & Wireless Communications Equipment Manufacturing. 445210 Meat Markets.
The Pipeline
JULY 31, 2017
Some like marketing, may not have as much direct contact with prospects/clients as customer support, implementation and others. We have all had the opportunity to be screwed by a provider, I am not saying wireless, but as an example.
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Hubspot Sales
APRIL 6, 2020
You find a particularly interesting, astute article about how data privacy laws are shaping the future of wireless communication. That graphic is an example of bad sales content — one of the easiest ways to lose a prospect's trust and interest. If marketing content "lines them up," sales content "knocks them down."
The Pipeline
NOVEMBER 5, 2019
Reaction and anticipation of market trends. For example, let’s say there is a small but innocent error; we are all human. Have you tried calling your wireless provider to work through an issue? A simple thing like VMI can add tremendous tangible value, and indirect value, like time, saved as an example.
Hubspot Sales
JANUARY 21, 2021
This piece will define captive product pricing, outline standard considerations for using the model and give real-life examples of products you may use that fall into this category. It may be hard to follow this without an explanation, so let’s go over an example. Captive Product Pricing Examples. A printer needs ink to work.
Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.
The Pipeline
APRIL 1, 2013
Picture yourself as the person getting the calls, dozens of calls every week, from the copier rep, the wireless rep, the IT integrator rep, the office supply rep, the transportation rep, the sales training rep, and the oodles of other reps. It takes little extra effort to replace the generic phrases with actual example.
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