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People > Processes: A Conversation with Danielle Pata, Account Executive at Marketo

Costello

We continue along in our People > Processes series with our eighth article featuring Danielle Pata , Account Executive, Commercial Sales at Marketo , a world leader in marketing automation software. Marketo offers many features and add-ons that aren’t entirely necessary for those just starting out with marketing automation.

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Can AI Predict Local Business Trends?

BuzzBoard

Successful Examples of Digital Marketing Agencies Positioning for Small Businesses In the fast-paced digital landscape, small businesses cannot afford to be left behind. Consider, for instance, the innovative work of Marketo, a marketing automation company. They provide an excellent example of using AI and harnessing sales trends.

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A Guide to Boolean Searches for Recruiters

Zoominfo

A venn diagram depicting how Boolean operators work For example, if you were apartment hunting in the West Village and Lower East Side in New York, you might search for “New York” AND (“West Village” OR “Lower East Side”) AND “one-bedroom apartment.”

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

And we’ve got examples. When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. What Is A BASHO Email?

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Sales Email Subject Lines: 50+ Useful Examples for Salespeople

LeadFuze

Based on Marketo’s statistics, 41 characters–or seven words–seems to be the optimal length for sales email subject lines in 2019, which is around ten characters fewer than the typical subject line. Several of the greatest examples are as follows: Guess: “Mary, check out these hand-picked looks.”. 2 Keywords. Birchbox: [NAME!]

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Defining the Real Buyer

Sales and Marketing Management

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .

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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

For example, did they spend considerable time on your content page? ZoomInfo Chat integrates with platforms such as Marketo, Salesforce, and Hubspot. You can easily configure your chat tool to create personalized messages by integrating it with your marketing automation platform and customer relationship management (CRM) systems.