article thumbnail

The Next Big Thing is…

Appbuddy

You really need to watch the full webinar (located at the bottom of this post) to discover them all, but here are a few key points to whet your appetite: Lucy Acheson , Customer Experience Director at Merkle, noticed businesses that took the time to fully understand their technology capabilities and data management last year entered 2021 strong.

Merkle 52
article thumbnail

Sales Enablement Tools Help or Hinder

Score More Sales

For example take Salesforce.com which is the predominant CRM tool sales teams use. In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. But sometimes these tools hinder our success. They overwhelm and often don’t get deployed correctly.