article thumbnail

4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

Let’s look at an example from my own life. Take, for example, the small running shoe store in Healdsburg, California, where I buy my favorite shoes. Before joining Salesforce in 2008, she held positions in customer support, professional services, product marketing, and program management at Oracle, Peoplesoft, Evolve and Primavera.

article thumbnail

How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

For example, if you live in Houston, you are better served to invest most of your time generating leads and selling in the oil and gas industry, not consumer package goods. This significant increase in revenue positioned JD Edwards for a premium sale price when they merged with PeopleSoft. Sales and Marketing Alignment.