Mobile Video Sales Certifications Open Doors for Pharmaceutical Companies [Case Study]
Allego
APRIL 30, 2019
The Vice President of Sales at a global pharmaceutical company needed to certify the sales force on a new indication (read: usage) for one of the company’s drugs. If he had nine or 10 managers, for example, he would look at these nine or 10 videos and pick one to send to everybody in the area. Chris Gish had a problem.
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