PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks
Sales Hacker
MAY 6, 2019
Intent marketing has matured a lot with intelligence, AI, and digital signals, so instead of throwing a broad net of AdWords SCM, you want to take that content and do it much more personalized and targeted towards a selective smaller group, which I call one-to-few. She’s prospecting into them with her BDR with market enterprise.
63 
Let's personalize your content