Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. For example, the online pet retailer Chewy sends hand-signed birthday cards to its customers’ pets. Smart companies work proactively to make their customers feel seen and heard.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Sales Hacker

AUGUST 28, 2018

Given that the majority of salespeople are looking for easier engagement opportunities with prospective customers, making appointment scheduling easy for both parties seems a winning proposition. Likelihood to schedule appointments if offered by a company you may buy from. This includes programs like in-person workshops and classes.

Buyer 79

Buyer B2B B2C Survey 79

Sales Hacker

JUNE 16, 2020

Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communications for each prospect, every time enabling personalization at scale, previously unthinkable. Compare, for example, the US and South Korea. South Korea, as I mentioned, is an example.

Government 99

Government Call-back Real Estate Face-to-face 99

Partners in Excellence

APRIL 13, 2018

Or a job change, a restructuring, any number of things give me clues of areas where clients and prospects may be struggling, that I can help. I just got my first “SMART Company Brief” from DecisionLink. It provides an in depth analysis of the company, including things like: Fast facts on them and their performance.

Smart Company 65

Smart Company Analysis Face-to-face Competition 65

Zoominfo

OCTOBER 4, 2019

In recent years, we’ve seen B2C companies embrace more grassroots-style branding through personalized messaging that zeroes in on the qualities of individual consumers. On the other hand, B2B companies still seem predicated on appealing to the over-generalized “prospective customer.” Here’s an example.

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

OCTOBER 4, 2019

In recent years, we’ve seen B2C companies embrace more grassroots-style branding through personalized messaging that zeroes in on the qualities of individual consumers. On the other hand, B2B companies still seem predicated on appealing to the over-generalized “prospective customer.” Here’s an example.

B2C 100

B2C B2B Marketing Lead Rank 100

Sales Hacker

JULY 16, 2020

Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. Notice this part of the Axios article: “The two companies first began talking prior to the pandemic, although that was more about a partnership than an acquisition.”.

Top of Funnel 95

Top of Funnel Pipeline Scale Funnel 95