Why Effective Sales Prospecting Requires Specificity
SalesFolk
MARCH 2, 2021
On average companies who generically define their buyer personas as “Marketing” or “Technical decision-maker” tend to get 10-30x worse results from their sales prospecting efforts than those with detailed ICPs. . Example of redefining a Buyer Persona & copyediting a real Cold Email. Here’s what you can do…??.
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