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Let’s Not Confuse Pipeline Trends with Individual Opportunities

The Pipeline

Let’s not confuse pipeline trends with individual opportunities. But these are indicators of secular trends in buying, not hard uniformity applied to your entire pipeline. If for example, we ran the data on how many Tuesdays in the last 5000 Tuesdays it rained in Toronto. What About Next Tuesday?

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10 Creative Examples of How to Use AI in Sales

Allego

Here’s how: Sales Prospecting: AI streamlines the way sales teams identify and score potential leads. By analyzing large sets of data, AI algorithms can quickly identify patterns and characteristics of ideal customers to make the prospecting process more accurate and less time-consuming.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. This trend is not just for B2C brands — it also applies to B2B ecommerce.

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How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

You could identify topic trends, coachable moments, and examples of what good (or bad) looks like. Enhance experiences for groups across the organization, from prospects to customers to employees.and much more. Surface and act on coachable moments at scale. Provide personalized recommendations for follow-up and learning content.

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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Let’s get into it!

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. As with our first example, this project isn’t complicated or over-the-top. Key Takeaways from our Favorite B2B Marketing Examples.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.