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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Mary specializes in leveraging modern learning techniques and tools to enable and train global software sales teams to achieve revenue objectives in a fast-paced, competitive environment. Then there were opportunities for me to do training, before it was called sales enablement. “When I moved to UNICA my role was sales ops.

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Sales Learning: What Do Salespeople Want?

Allego

Sales training and enablement teams allocate 90% of sales learning resources to formal training programs that involve flying in geographically distributed reps for marathon PowerPoint presentations. About eight years ago, Yuchun Lee sold his first start-up, Unica to IBM, for a half a billion dollars. Yuchun Lee: Sure.

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