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How to Exercise Your Sales Authority Correctly

Jeff Shore

So how do we exercise authority in the sales realm? Know your product, know your competition, know your market, etc. It’s probably worth your time to study basic but important tech trends. Studies show that simply holding a clipboard can make a huge difference in how you are perceived. Here are three ideas. Look the part.

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Just Ask: Voice of the Market Conversations Amplify Understanding of Customer Needs

Sales and Marketing Management

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

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How to Motivate Sales Reps to Use Marketing Content

Allego

Why don’t sales reps use all the marketing content your organization creates? Companies spend nearly 9% of their revenue on marketing , yet Forrester reports that 65% of marketing material goes unused. Marketing toiled over this content, so how can you motivate your sales team to use it?

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8 Sales Role Play Exercises to Prepare Your Team for the Win

LeadFuze

One of the exercises in this book covers what most people think they already know how to do. The second exercise was too artificial to learn from. Here are the 8 exercises that are most effective for sales training. Who currently have job openings for marketing help. 8 Exceptionally Effective Sales Role Play Exercises.

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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on. Does Sales ignore my leads?

Marketing 244
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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.