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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

This benchmark exercise is often referred to as a Marketing Productivity Benchmark (MPB). In some firms, the benchmark exercise is called a Lead Generation Assessment & Content Marketing Assessment. A Marketing Productivity Benchmark is a diagnostic tool that reveals the strengths and weakness of a marketing organization.

Marketing 308
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3 Strategies to Position Sales Teams for Growth

Allego

To do that, sales leaders themselves need training and they must have modern revenue enablement tools that allow them to provide continuous learning, easily coach their sales reps, and uncover sellers’ full capabilities. Instead, sales leaders must work collaboratively with their team members to develop their skills and potential.

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How the Mindtickle Sales Readiness Team Makes Sure Reps Perform in the Classroom and in the Field

Mindtickle

And for the sales readiness team here at Mindtickle, a key way to accomplish that goal is to collaborate with our frontline managers to check, score, and remediate skills in the field. After that, they’re assigned role-play exercises in which they have to demonstrate the skills necessary to do their jobs effectively in the field.

Remedy 52
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What Today’s Buyers Want—and How Sellers Can Provide It

Allego

They also must be able to extract insights from how the customer is utilizing their platform or tool and offer rich recommendations. The tool can also provide personalized, AI-powered sales coaching recommendations, exercises, quizzes, and remedial learning content to help individuals improve.

Buyer 62
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Why I’m the VP of Sales Readiness and Not Sales Enablement

Mindtickle

Reaction is a common approach because enablers have typically had neither the charter nor the tools to develop a defensible ROI. Providing feedback and coaching guidelines for frontline managers to remediate skill gaps with bespoke coaching–and automatically assigning training remediation.

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Why Are You Trying To Kill Me?

The Pipeline

The most recent would be assassins are Socialites, social selling advocates, who seem to spend as much time sniping at and proclaiming the death of cold calling as they do speaking about what they sell, social selling products, seminars, remedies and dreams. You will need to incorporate all tools available, including the dreaded cold call.

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Introducing Asset Hub: The First Sales Content Manager Built for Sales

Mindtickle

Role-play practice exercises that enable her to practice her pitch with AI-powered feedback before she has the conversation with her buyer. How sales content can be a training tool. Short microlearning videos from internal SMEs about CFO personas and selling to tech companies.

Remedy 105