Changing Minds – One Story/One Metaphor At a Time
Anne Miller
OCTOBER 6, 2022
That was the challenge John Kratz faced in 2019 when he went after Gen Z students to enroll in the first public university sales major that he created in the state of Minnesota. 50% of all university graduates work in a customer facing role at some point in their career. Now, all he needed was the students! How did he do it?
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