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The New Face-to-Face: Lead Generation Without Events

Sales Hacker

Here are two other ways to organically connect with leads using LinkedIn Sales Navigator. But 7 out of 10 B2B marketers use events for lead generation. Social media and Zoom webinars can approximate events, but that can be hard to scale for lead generation. So what can sales and marketing teams do in the meantime?

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Put On Your Game Face and Talk Sporty To Me

Bernadette McClelland

If you’re wondering… then, yes, this is me getting my game face on and yes, I am wearing an authentic Super Bowl ring. Thirdly, we have all been in situations where we’ve had to put our game face on for whatever reason. Why have I introduced both Jen and sports into this conversation? And for a few different reasons!

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Is Technology Tanking Your Lead Generation System?

No More Cold Calling

And technology will eliminate the time-consuming, face-to-face aspect of communication. Not in your personal life, and certainly not in your lead generation system. That’s no way to live, and it’s certainly no way to approach B2B lead generation. Video killed the radio star. The Birth of the Boob Tube.

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Why the Best Lead Generation Techniques Are Proactive

No More Cold Calling

If you believe this widely quoted but ill-advised statistic, your lead generation techniques are doomed from the start. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. And none of their lead generation techniques involve waiting for the phone to ring.

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Your Technical Experts Rock at Lead Generation … Really

No More Cold Calling

They can also be great for lead generation. It could mean a company’s in-house technical experts undertake any number of public-facing communications activities, including blogging, podcasting, featuring on YouTube videos, writing whitepapers, tweeting, sharing content on LinkedIn, speaking at industry events, etc. Big mistake.

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Global Survey on Sales Lead Generation Best Practices

The Pipeline

The folks over at 360 Leads are conduction a global survey on sales lead generation best practices. The survey takes about three minutes to complete, and will deliver insights into: Most effective channels at generating leads. Top sales and marketing challenges facing business.

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Behavioral science can accelerate lead generation

Sales and Marketing Management

Author: TIM HOULIHAN Face it, your lead machine is tired. If properly used, the list below can supercharge your lead-generation engine. First, consider some behavioral science tools for adding to the quantity of your leads. Second, consider some behavioral science tools for adding to the quality of your leads.