Pipeliner
DECEMBER 19, 2022
Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.
Allego
JUNE 8, 2023
You’ve probably had Facebook feed you ads for refrigerators when you’re thinking about buying a new one, or Spotify recommends songs you’ll like, or Amazon provides endless product recommendations. Let’s start by examining how pharmaceutical sales is using AI in general. Most of us use AI every day; we just may not know it.
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Increase Sales
FEBRUARY 8, 2012
Some days business marketing seems exciting and ripe with opportunity. Take the thrilling wonderland of social media marketing, for example. In this post we’ll share some of the secrets of good content marketers. Start with Goals and a Plan for Your Content Marketing ROI. Push marketing is over. But it works.
Pipeliner
SEPTEMBER 29, 2020
Interestingly, Kodak is moving to pharmaceuticals with a $765 million loan from the government. Google+ was supposed to beat Facebook when Google launched it in 2011. Ford’s Edsel is a classic example of product failure, to the tune of $400 million, going to development and marketing. The lesson: Too much, too late.
criteria for success
MAY 20, 2020
In some companies, leads are provided by the marketing department, while in others, salespeople must fend for themselves. In this age of Facebook likes and Yelp reviews, we are all more likely to buy something if it comes with a strong recommendation. Ahh, a warm lead. That’s why referrals are so powerful.
No More Cold Calling
OCTOBER 13, 2016
The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. While the benefits of inbound marketing are critical, we are also seeing periods of low buyer engagement.
The ROI Guy
DECEMBER 9, 2010
Alinean Research of Fortune 500 Level of Engagement on Twitter, Facebook and LinkedIn. As social media grows in use, promotional power and business value, the most popular and engaged companies will have a distinct competitive advantage in revenue generation, marketing efficiency and return on marketing.
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