In Marketing Time Is Relative

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Tubular Labs analyzed 24,000 YouTube and FacebookVideos with more than 10,000 engagements and shared the average Facebook video was just under 90 seconds at 81.22 However even with shorter attention spans, what is the best marketing times is still “relative.”. Share on Facebook.

Cracking the B2B Code on Facebook

Sales Benchmark Index

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. Why Leverage Facebook?

Trending Sources

Sales Leadership – Talent of Relating to Others

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With today being the 11th Anniversary of September 11, 2001 , relating to others is not only a necessary sales leadership talent but a leadership talent that makes sense for all of us to demonstrate. Sales Training Coaching Tip: Relating to others can also be viewed as interpersonal intelligence. It is very difficult to relate effectively with others, if you are not comfortable with yourself as a person.”

Social Selling Isn’t All About Selling

Fill the Funnel

If we are disappointed in the quality of service we receive, the fastest way to express our disappointment is to take to Twitter or Facebook. A fictitious example we can probably all relate to might be helpful. Twitter, Facebook, they all have these types of posts each day, every day.

So You Want to Become a Better Networker?

Jonathan Farrington

Facebook wiped out MySpace and almost compelled us to create our presence over there, and LinkedIn suggested that we really should have a profile if we were to be taken seriously within the business space – and of course, they are right. Don’t we all?

Sales Leadership – The Talent of Conveying Role Value

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When this talent is used in the correct manner, it works with other sales skills such as active listening , relating to others or diplomacy. Share on Facebook. Sales Training active listening effective communicator relating to others.

The Greatest Challenge for Top Salespeople

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Both marketing and selling share some of the same talents such as: Relating to others. Share on Facebook. Sales Attribute Index relating to others.

Hanging Out Where Our Customers Hang Out

Partners in Excellence

7% are on Facebook. I can just imagine all of us trying to socially surround these 140 people on LinkedIn, or the 35 poor souls on Facebook, or the 30 on Twitter or 5 on Google +. No related posts.

Social Networking Annoyances

Partners in Excellence

Related Posts: Dear Occupant, I Value Our Relationship… On LinkedIn And Recommendations The LinkedIn “Invitation” A LinkedIn Rant LinkedIn Networking Run Amuck! No related posts. Facebook Humor LinkedIn Social Selling

Jonathan Farrington's Blog ? So, Which Type of Networker Are You.

Jonathan Farrington

A topic as big and potentially complicated as a person’s relative self-esteem cannot be covered at any level of detail in a short blog post. The Loner believes in himself or herself, but not necessarily in others (especially relative strangers).

“The Modern Buyer Is Digitally Driven, Socially Connected….”

Partners in Excellence

Some would have you believe all we need to do is spend our time on the web, leveraging social sites and tools like LinkedIn, Facebook, Twitter, Instagram, Tinder (oops) and others. Percentage of LinkedIn users that do not have a Facebook account: 13% as of 7/10/2014. Related Posts: Hanging Out Where Our Customers Hang Out Dear Occupant, I Value Our Relationship… Hanging Out Where Our Customers Hang Out A LinkedIn Rant Powerful LinkedIn Networking! No related posts.

The Weaponization Of Social Media

Partners in Excellence

Related Posts: Social Media Versus The Traditionalists What’s All This About Social Selling? Blogging Communicating Customer Experience Facebook Future Of Buying LinkedIn Marketing Prospecting Social Networking Strategy Trust

Finally, A Sales Person’s CRM

A Sales Guy

I have to continually remind myself to not check TweetDeck or my Facebook page, or check email from the client app. Input a contacts name and email and Nimble serves up the persons LinkedIn, Facebook, GooglePlus, and Twitter profiles. Related articles.

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“Hiding” Behind Social Selling

Partners in Excellence

Related Posts: What’s All This About Social Selling? Blogging Change Communicating Customer Experience Facebook Overcoming Crises Professional Sales Responsibility Results Trust The post, “ What’s All This About Social Selling,” provoked a lot of reaction. As I started reading the discussions, I started thinking more. Do the “social tools,” make us less social?

Shallowness And Networking!

Partners in Excellence

They’re using every channel possible–LinkedIn, Twitter, Facebook, Google +, and more. ” Related Posts: Social Networking, Reciprocity, and Hypocrisy Is Social Media Really Anti-Social? It’s clear we’re in a frenzy of networking and connecting.

Media Manners by Christina Hamlett

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There are times when the media relations business reminds me a lot of high school; specifically, prom season. Share on Facebook. Marketing Christina Hamlett media manners media relations business small business owners

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What’s All This About Social Selling?

Partners in Excellence

When you peel it back, it’s a lot of talk about technology–choose your favorite; Twitter, Facebook, LinkedIn, Blogs, and so forth. “denoting or relating to human society or any of its subdivisions.” ” “of relating to, or characteristic of the experience, behaviour, and interactions of persons forming groups.” ” “relating to, or having the purpose of promoting companionship.”

Building Your Personal Brand

Partners in Excellence

Related Posts: Sales People Build Your Personal Brand And Thought… What’s All The Fuss About Social Selling? No related posts. There’s a lot written about building Personal Brands.

What’s All The Fuss About Social Selling?

Partners in Excellence

Discussions about “How many sales has twitter/linkedin/facebook/tumblr/foursquare…… generated for you” are meaningless to me. Have I ever closed a piece of business through/on Twitter, LinkedIn, Facebook, or any other platform. Bad marketing, bad prospecting is bad–whether it’s the shameless self centered pitch at a networking event, the bad phone call, email, LinkedIn Inmail, Facebook message, Google + message, or Tweet.

Hanging Out Where Our Customers Hang Out

Partners in Excellence

Related Posts: “Hiding” Behind Social Selling What’s All This About Social Selling? Blogging Change Communicating Customer Experience Facebook Future Of Buying Humor LinkedIn Prospecting Social Networking

The Pipeline ? ?But we're not IBM?

The Pipeline

Your company’s products and related services are utilized by companies of all types and sizes, Fortune 50 to mom and pop basement operations. Home About The Pipeline. Contest. Free Resources. Search. 0 Subscribers. Subscribe by Email. We take privacy seriously.

Sales Management Thought Leadership:  efficient effectiveness

Your Sales Management Guru

I posted potential locations and asked for opinions on Facebook, I asked my travel agent for her thoughts and friends for their experiences. Sales Management Thought Leadership: efficient effectiveness.

Do You Truly Love Sales?

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However, the most crucial skill in selling is being able to relate to people and discover what they are not saying. Share on Facebook. Everyone is in sales. Mothers sell eating healthy to their children. Teachers sell learning to their students.

Self Leadership Is Required in Sales

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Purpose (as it relates to people). Share on Facebook. In business there has always been a lot of attention directed to leadership. Yet far lesser attention to this idea of self leadership.

To Increase Sales Is Both a Want and a Need

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Additionally, through the 3 innate motivational drivers of Mastery, Autonomy and Purpose (relates to people) as identified in the 1970’s work of the Theory of Self-Determination by Deci and Ryan, these motivational drivers can be categorized by through these more basic drivers.

Two Sales Paths Emerged in the Woods and I Took the One Less Traveled By

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The road is uneven and relatively narrow. Share on Facebook. In sales, there are many sales paths. However for most salespeople there are always two paths: Quick Fix. Process. The quick fix path is walked by many and is probably the more traveled one.

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Sales Leadership Requires You Know What You Do Well

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The interpersonal talents include accountability for others , realistic goal setting for others and relating to others. Share on Facebook. Over the last 10 years, I have discovered this startling fact among those in sales leadership roles: 98.7% do not know what they truly do well!

Think Sales Reps Will Become Obsolete? Think Again

No More Cold Calling

Bureau of Labor Statistics, in 1999 there were 12,938,130 workers in sales and sales-related occupations the United States. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook. The most effective sales techniques don’t require a device.

Why Good Salespeople Are Hard To Find

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Reading more sales books or industry related material. Share on Facebook. What makes for good salespeople? Some might respond with top sales skills. Others may suggest a great sales process. While there may be some who believe outstanding marketing is behind good salespeople.

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Time to Deep Six Your Leadership Development Model

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Process of developing leaders is relatively slow and inefficient. Process of developing leaders is relatively fast and efficient. Share on Facebook.

Why Your Account Based Selling Teams Are Lagging Behind

No More Cold Calling

For the sales manager, that means managing the right activities and coaching the related behaviors (leading indicators) that lead to the desired results (lagging indicators). Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook.

The Sales Association: Your Post Here

The Sales Association

It also feeds into our Twitter and Facebook accounts. At the end of the year, well issue an award and make an email announcement to all of our members naming the Top Sales Blogger of the year, and will also send a press release to the major sales-related publications. Share to Twitter Share to Facebook. Join Our Fanpage on Facebook. Sharing best practices in sales and sales management Thursday, February 10, 2011. Your Post Here.

So Many Sales Conversations Singing the Same Old Song

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No probably what matters first is their ability to relate to you as a person. More than likely this relating to you is mostly subconscious as 80-90% of all our thoughts are subconscious. Share on Facebook. Be honest with yourself right now. Are your sales conversations like all those other salespeople? Maybe the reason for your inability to increase sales is because your words are dust in the wind. What you are saying has been said before.

Missing the Obvious in B2B Marketing Actions

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A relatively new research report (April 2015) between KoMarketing Associates, Buyer Zone and the Huff Industrial Marketing, revealed credibility and trust are the two most important attributes that surfaced throughout this report. Share on Facebook.

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Your Third, But Not Your Final Step to Increase Sales

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Yes to increase sales is relatively simple though not necessarily easy by these three repetitive steps: Assess – Clarify – Executive – Repeat. Share on Facebook. Sales is a process and one that is dynamic, fluid and yet still constant.

7 Tips for Better B2B Social Networking

Fill the Funnel

It might be number of in-person meetings you can get, number of retweets, number of Facebook likes, etc. Instead of trying to create a Twitter feed, a Facebook page, a LinkedIn profile and a Google+ page, just pick one. Business to business networking is a skill.

The Human Desire to Control the Sales Closing Question

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Mastery and purpose as it relates to other people are the other two. Share on Facebook. So you reached the end of the sales conversation and now, drum roll, comes the ultimate sales closing question. This one is a sure fire winner. You speak and nothing happens. No reaction, no comment.

The Greatest Sales Pitch I’ve Seen All Year. It’s Drift’s and it’s brilliant. Here’s why.


Editor’s Note: This article was first published on Medium here. A few weeks ago, I met a CMO named Yvette in the office kitchen at OpenView. She was chewing on a bagel during a lunch break from the VC firm’s all-day speaker event, and she was clearly upset.

Have You Experienced These 3 “F” Words in Sales Conversations?

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Share on Facebook. Many joke about the well known “F” word. Yet in sales, I have come to realize there are three other “F” words that contribute to failed sales conversations. For some inexperienced salespeople, there is a moment when they feel they must “Flee” the sales conversation.

Small Business Saturday Is America’s Economic Engine

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This day of recognition is relatively young and was founded by American Express in 2010. Share on Facebook. Today’s American economy is driven by small business and today, the Saturday after Thanksgiving, is dedicated as Small Business Saturday.