Cracking the B2B Code on Facebook
Sales Benchmark Index
JULY 16, 2013
Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. Facebook in contrast is primarily used to share personal updates with friends and family. Does this mean B2B shouldn’t leverage Facebook? Why Leverage Facebook? Not having a presence on Facebook is a lost opportunity.