article thumbnail

Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

To answer this question, let’s start with some data: According to the latest HubSpot Research Study , we found that 40% of businesses will miss revenue targets this year. That has led to a progressive trend for sales models: next year, 68% of sales leaders say they plan to keep or implement a hybrid or fully remote sales model.

Hubspot 125
article thumbnail

Empower Your Sales Team with a Strategic Enablement Function

Highspot

Enablement’s Position in Your GTM Engine Revenue enablement can report directly to the CRO or live under field sales, rev ops, and even marketing – but there’s one common denominator for enablement’s success: Your enablement leader must have a seat at the table with the other GTM leaders.

Scale 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Forever Changes Transforming B2B Revenue Activities

Sales and Marketing Management

This makes all sellers “inside sellers,” which opens the door to improving their productivity, performance and cost structure, while also imagining how former field sales teams should be operating on a cadence versus an expense account. In some cases, companies that previously only had field.

B2B 199
article thumbnail

Unleashing the Power of Frontline Sales Management

Sales and Marketing Management

There is a direct and compelling link between frontline sales manager effectiveness and topline revenue performance. In one study, Wilson Learning Worldwide found “high-skill” sales managers drove 29 percent higher revenue performance and 16 percent higher customer satisfaction than managers with low-skill ratings.

article thumbnail

How to Motivate Sales Reps to Use Marketing Content

Allego

Introducing content with a use-case demonstration or case study makes reps 30% more likely to use it than the material presented with only basic information. Simulated conversations and case studies demonstrate how and when collateral can be used to give reps confidence in their sales strategies.

article thumbnail

How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights.

article thumbnail

5 Proven Steps to Sell Smarter

SBI Growth

A field Sales Rep should be spending around 64% of those available hours selling. But the time studies SBI has conducted have revealed more noble culprits (See Exhibit B). A close second is “post-sale support” clocking in at 16.4%. Finally, “Sales Specific Admin” typically steals 8.9% How do you achieve that?

Lead Rank 324