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5 Benefits of Lead Management Software for Your Business

SugarCRM

Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor. The emails people enter into your site need to go into a sales database or software. Lead management should involve a way to score leads to prioritize them within your sales process.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. He again mentions Box and Zendesk that are creating essentially consumerized enterprise software by first building an install base of individual users, and then bringing in the sales team.

Software 187
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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. One business is an ideal fit.

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How to Motivate Sales Reps to Use Marketing Content

Allego

Introducing content with a use-case demonstration or case study makes reps 30% more likely to use it than the material presented with only basic information. Simulated conversations and case studies demonstrate how and when collateral can be used to give reps confidence in their sales strategies.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. One business is an ideal fit.

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CRM Hijacks Customer Experience Strategy

Tony Hughes

In the last few days I have been facilitating focus groups for a research study in Australia being conducted by The Eventful Group who are running a big CRM conference in Melbourne in July 2015. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

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Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Suddenly, there was a lot more noise, and every sales rep had to do a lot more.” Call during lunch.