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Follow the Money: The Primary Responsibility for CMOs

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The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men , and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to get to the root cause of an issue. Follow the Money. Does Marketing wanna follow the money?

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3 Ways AI Empowers Sales Enablement & 10 Sales AI Tools to Help

LeadBoxer

NOVEMBER 29, 2020

This goldmine of data empowers your sales team by helping them identify, nurture, and convert more potential customers into clients. Your sales reps don’t have to guess which email or white paper leads are most interested in receiving. Fortunately, the company provides training to get you up to speed. Nurturing Leads.

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