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Data Privacy in Marketing: Best Practices for Protecting Customer Information

Connext Digital

As time goes on in the Digital and Email Marketing world, data privacy has become a concern for both consumers and businesses alike. At Connext, we know and understand that protecting customer information has never been more critical. This includes email addresses, demographic information, and more.

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How to Automate Your Follow-up Emails

Hubspot Sales

Follow-up emails can help establish a connection with your prospects. Fifty percent of all sales happen after the fifth follow-up attempt, according to Inside Sales. The solution: Automate your follow-up emails. What are automated follow-up emails? 7 Steps to Automate Your Follow-Up Emails.

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Abandoned chatbot follow-up

Zoominfo

If a prospect abandons a conversation before providing contact information or filling out a form, use the IP and company data in ZoomInfo’s Intelligence platform to identify the chatbot visitor’s company and enrich that data to identify the company’s likely buying group.

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Post-Sale Follow-Up: The Secret to Lasting Customer Relationships

Sales Management Plus -- SMP

But how is your post-sale follow-up? Following up with customer post-sale is an important way to make sure your customers know they mean more to you than just a sales transaction. The activities you perform after the sale might matter more to your customers that the activities that led up to the sale.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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Sales Follow Up Email Templates (+12 Tips for Smart Salespeople

Sales Hacker Training

But if you need to send one sales follow up email after the next, you’re like the rest of us. That’s fine, because we’ve got your back, with a list of follow-up email templates you can use to reach out to your prospects and get responses. What Should I Write In a Follow Up Email?

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53 Sales Follow Up Statistics

Zoominfo

The more information you have—the better! Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. Sales Follow Up Channels Email 4. Sales Follow Up Timing 34.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI. Personalization has moved beyond segmentation.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.