Sales and Marketing Management

MAY 23, 2017

Author: Ellen Barton, Marketing Programs Manager at InsideView Social selling can be a powerful means of reaching out to prospects and building brand loyalty, but pulling off social selling success isn't as simple as jumping on a social network and posting about brand products and offers.

Social Selling 189

Social Selling InsideView Social Media Loyalty 189

SBI Growth

JULY 23, 2013

Sales Operations leaders have seen the power of Social Selling. Corporate Communications sees inherent risk in mobilizing a social sales force. Marketing worries about the brand’s consistency. You need to know how Social Selling effects each division. They had to play catch up. BMW Electric Uproar.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

Zoominfo

DECEMBER 5, 2017

Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. Sales Follow Up Channels Email 4. Email marketing has two times higher returns than cold calling ( source ).

Follow-up 100

Follow-up Lead Rank Marketing Qualified Lead Cold Calling 100

Sales 2.0

AUGUST 17, 2014

” I’m the marketing director here. So this is how you follow up on inbound leads. To fess up I haven’t listened to the webinar yet so I don’t know if it really is impressive but I still have it on my list of things to do. “You signed up for our webinar on xxx. Impressive.

Social Selling 322

Social Selling Webinar Metrics Follow-up Lead Rank 322

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails). 85% percent focus on outbound activities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

No More Cold Calling

SEPTEMBER 18, 2014

The report explains: Defining some terms in the Wild West of social is especially useful. Social selling (i.e., reaching out to individuals with offers and follow-ups) is different than social marketing (i.e., They’re expecting someone to pick up the phone and actually listen.

Social Selling 296

Social Selling Cold Calling Social Media Ideal Customer Profile 296

Vengreso

AUGUST 21, 2023

In the digital era, sales professionals need to embrace social selling training to remain relevant and successful. This equips them with vital skills to engage with prospects on their preferred social media platforms, building meaningful relationships that lead to increased revenue. Tips for adoption of social selling training.

Social Selling 52

Social Selling Training Outsourcing Services Top of Funnel 52

Pipeliner

JULY 22, 2019

When it comes to business, people get to know their prospects and their clients better if they follow the right follow up strategies. They build quality relationships by engaging in follow up. Wanda Allen: Follow-up Strategies. What is the exact meaning of follow up?

Follow-up 70

Follow-up Strategy Top of Funnel Referrals 70

SBI Growth

JULY 8, 2013

Social selling is a technique being adopted by many B2B sales organizations. Social selling addresses the increasing community of buyers that leverage social media. However, company policies against social media are hampering many a sales team. In this post, I outline the 4 main components of social selling.

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Social Selling Company Social Media Policies 320

SBI Growth

SEPTEMBER 8, 2013

As a Sales & Marketing Leader, you are responsible for driving lead generation. In 2013, leveraging social selling & prospecting has become mission critical. Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. You can’t make this one up.

Social Selling 312

Social Selling LinkedIn Lead Rank Ideal Customer Profile 312

Pipeliner

FEBRUARY 15, 2021

If people intentionally opt-in for consultations with us, why are we still reluctant to make follow-up calls? In this Expert Insight Interview, Molly McGrath discusses the concept of follow up. This interview discusses: Embracing follow-up calls. Make Follow Up Calls. The power of the pause.

Follow-up 98

Follow-up Video Hiring How To 98

Score More Sales

MARCH 25, 2014

Last week, a list on Forbes contained my name as one of the top 30 social selling influencers in the world. Just four years ago, I had a different target market and was giving workshops around the U.S. She helped spearhead social selling at Oracle. 2) Demonstrate your domain expertise on your Social Networks.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

SBI Growth

JANUARY 7, 2013

As a sales rep, you can’t rely solely on Marketing to develop your presence. Building a strong digital presence is key to Social Selling and is a consistently growing trend. You then probably narrowed down your choices before even picking up the phone. Research – Stay up on best practices to make the most of your brand.

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Social Selling Ideal Customer Profile Harvest Social Media 321

Crunchbase

NOVEMBER 13, 2020

Marketing strategies that may have been effective pre-COVID may no longer deliver the desired results now, especially as people’s habits for shopping and buying seemingly changed overnight. Social selling involves researching, connecting and engaging with leads and customers on social media platforms. Source: CoSchedule.

Social Selling 98

Social Selling Lead Rank Lead Scoring Social Media 98

Increase Sales

JULY 26, 2017

Social selling appears to have taken the spray and pray sales approach to tsunami proportions. These salespeople and probably some are marketing people spray these sales pitches all over the place through social selling and then pray something will eventually stick. The Power of Social Selling.

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Social Selling Direct Mail Retention Facebook 145

SalesHandy

JULY 5, 2021

Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. This drives down the conversions on these channels, and makes it difficult for lead generation and sales functions to keep up. Which is where social selling comes in. What is social selling?

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

Janek Performance Group

SEPTEMBER 20, 2022

Social Selling has never been more popular. We all know the Kardashian’s can sell their products directly to consumers on social media, but what are the best B2B sales organizations and their sales reps doing with social midway through 2022? B2B Social Selling. The Trend of Social Selling.

Social Selling 62

Social Selling B2B Outsourcing Services Strategy 62

Sales Hacker

AUGUST 3, 2022

Never fear — I’ll navigate you through the rise of social e-commerce and divulge the best-kept social selling tactics for a campaign that targets a new active audience. Social e-commerce: a tale of TikTok and Gen Z. This led to more start-ups than ever before taking to the e-commerce playing field.

Social Selling 79

Social Selling Top of Funnel Social Media Strategy 79

John Barrows

FEBRUARY 13, 2019

As a GenXer, when Social Selling hit the sales scene I thought it was a joke and yet another thing I was supposed to do to be successful in sales. When I went off on my own with JBarrows, I had a whole bunch of consultants tell me they could get me 10,000 Twitter followers in just a few weeks. Fantastic, add it to the list.

Social Selling 120

Social Selling Education Follow-up Industry 120

Allego

JUNE 30, 2022

Integrating Social Selling into a Sales Strategy. With social media being a reference and research point for many prospective customers, sales reps need strategies to ensure their profile stays top of mind. That’s where social selling comes in. One of the best sites to utilize social selling is LinkedIn.

Social Selling 62

Social Selling Buyer B2B Social Media 62

Sales Hacker

MARCH 16, 2020

There’s been a shift in how B2B organizations communicate through follow-ups and outreach. In this article, we’ll look at five sales follow-up tactics that will help you do just that. We’ll look at how your SDRs and AEs can provide buyers with more personalized interactions in any meeting during the follow-up.

Follow-up 108

Follow-up Examples Lead Rank Marketing Qualified Lead 108

LinkedFusion

OCTOBER 10, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. But they are no match for B2B selling.

LinkedIn 40

LinkedIn Social Selling Ideal Customer Profile Lead Rank 40

No More Cold Calling

AUGUST 9, 2012

Not every industry lends itself to social networking. Find out where you can get the most bang for your social-selling buck. There are way too many people and “so-called experts” offering tips about social media. Listen and learn: “LinkedIn is a great tool for Social Selling. Where Are You Digging for Gold?

Social Selling 261

Social Selling Ideal Customer Profile Industry LinkedIn 261

Partners in Excellence

FEBRUARY 24, 2020

Listen to the proponents of “Social Selling,” and it is the future of selling. The Social Selling experts talk about extending the size of your networks, many talking about how many 100’s or 1000’s of connections their methods can help you achieve in weeks. .”

Social Selling 91

Social Selling Scale LinkedIn Networking 91

LinkedFusion

SEPTEMBER 30, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. But they are no match for B2B selling.

Social Selling 40

Social Selling LinkedIn Ideal Customer Profile Lead Rank 40

LeadFuze

JANUARY 1, 2022

Social selling is a term that has been hotly debated in the sales world. We will talk more about all the tools you need to get started in social selling. There are many misconceptions about social selling. This is crazy specific, but you could find all the people that match the following: .

Social Selling 52

Social Selling Tools Social Media Strategy 52

Pipeliner

APRIL 24, 2021

Do you follow up with your leads properly? In this Expert Insight Interview, Tom Jackobs discusses lead follow-up and getting them booked for the calls. Tom Jackobs is a sales, public speaking, and stage selling coach. Following up elegantly. However, salespeople also tend to give up too quickly.

Follow-up 59

Follow-up Lead Rank Lead Scoring Leads 59

Pipeliner

MAY 4, 2022

But in 2022, there is a new method of sales that is rapidly gaining popularity: social selling. Social selling is one of the most in-demand skills for modern sales teams. Keep reading to learn what social selling is, how to do it the right way, and how it brings about a new era of B2B sales.

Social Selling 52

Social Selling B2B Lead Rank Lead Scoring 52

Crunchbase

APRIL 5, 2022

The great consumer shift to online shopping has been ramping up for years and all of the world’s biggest brands have adapted to it with their own methods, knowing their continued viability depends on their ability to maintain digital transformation. What is social selling? The 4 pillars of social selling.

Social Selling 52

Social Selling Lead Rank Lead Scoring Social Media 52

Score More Sales

JULY 27, 2013

Have you made time to learn how to leverage LinkedIn and other social selling strategies to help you grow your visibility? Below are some of my fantastic and amazing social selling colleagues – all of us, like Score More Sales, are LinkedIn Sales Solutions Channel Partners. Matt Heinz - Founder, Heinz Marketing.

Social Selling 189

Social Selling Maximizer Resources LinkedIn 189

Understanding the Sales Force

NOVEMBER 15, 2013

I''m actually a proponent of social selling, not a detractor. On the other hand, they closed only 5% of the leads from social selling. If we isolate the leads that were either call-ins or emails generated from Blog Posts or videos, the closing rate shot up to 29%. How did the top salespeople fare on those?

Social Selling 180

Social Selling Cold Calling Referrals Social Media 180

No More Cold Calling

MARCH 17, 2016

What makes the most influential sellers so successful on social media? Any sales professional who says it’s easy to keep up communication on social networks is either lying or doing it incorrectly. Done right, social selling is a time-consuming task that requires thought and focused effort. Re-tweet their posts.

Social Selling 120

Social Selling Lead Rank Lead Scoring Social Media 120

Crunchbase

MAY 20, 2022

Integrating social selling into a sales strategy. With social media being a reference and research point for many prospective customers, sales reps need strategies to ensure their profile stays top of mind. That’s where social selling comes in. One of the best sites to utilize social selling on is LinkedIn.

Social Selling 52

Social Selling Buyer B2B Social Media 52

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

The Pipeline

MAY 25, 2020

Having conducted post-mortems on enterprise-level deals for leading companies, Steve shares what he has learned over the years, and more importantly, some actionable insights that will boost you in all markets. Connections Matter More Now Than Ever, It’s not about just increased social selling activities but IMPROVED social selling.

Social Selling 391

Social Selling LinkedIn Energy Enterprise 391

Increase Sales

MARCH 4, 2015

Social selling is a lie, a rather big one at that. There are numerous definitions for social selling. One of the more concise ones is offered by Hubspot : “Salespeople use social media to interact directly with their prospects. .” Marketing involves channels to distribute the message.

Social Selling 70

Social Selling Sales Qualified Lead Social Media Small Business 70

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. What Is Social Selling?

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Social Selling Enterprise Enterprise Social Media 71