Social Selling - I'm a Proponent, Not a Detractor - Look at The Stats
Understanding the Sales Force
NOVEMBER 15, 2013
I''m actually a proponent of social selling, not a detractor. In his last comment, he asked what the stats would look like if we only reported on what the best salespeople did with social media. One important thing to remember, when making these comparisons, is that the most successful reps don''t make cold calls, so we need to compare their social media successes to the alternative which, for them, is referral/introduction selling.