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Trade Show Smackdown

Sales and Marketing Management

Teaser: The death of trade shows has been forecast since the days of dial-up modems, but whenever budgeting time rolls around, many companies are hesitant to cut exhibiting out of the mix. We asked sales and marketing managers whether they continue to derive value from their trade show marketing investment.

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Best practices for taking advantage of a B2B event or trade show

Prima Resource

I'm not talking about the logistical and planning elements, but rather the actual show itself and what needs to be done onsite to generate a positive return on investment (ROI). After two years of virtual events, we are gradually returning to face-to-face or hybrid trade shows and conferences.

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Trade Show Marketing Tips for Sales and Marketing Leaders in 2019

Sales Hacker

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.

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How to Fix a Sales Forecast Killer

Pointclear

It only took two months after the first rep’s retirement to start seeing an impact on the forecast and on revenue. With three out of 10 reps gone, the forecast dropped substantially and with it the year that was going so well for the company. The yearly forecast has to have a hedge. Many sales managers have two forecasts.

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Marketing’s Wish List to the Sales Department

Pointclear

“I wish that salespeople would use the CRM system instead of spreadsheets for a sales forecast.”. That they would completely fill out the trade show lead forms.”. That at trade shows, they stop pocketing leads from their area and avoid giving them to Marketing.”. That they treat Marketing as a co-equal.”.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Reports show that with sales and marketing automation: Lead conversion rate increases by 107% Average deal size increases by 40% Companies reach 17% better sales forecasting accuracy With reliable logistics CRM software, you can automate your sales workflows and engage your audience across multiple channels with personalized outreach programs.

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The Future of Sales: What will the World Look Like for Sales Teams After the Quarantine? with Hang Black, Episode #147

Vengreso

For example, in the last few years, a salesperson relied on trade shows for prospecting and lead generation. In 2020, there are no trade shows but virtual events are very successful for B2B companies. Listen to the forecast from @hangwithhang and @M_3Jr in this episode of the @GoModernSelling podcast.

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