It’s no secret, only 13% of salespeople are satisfied with their CRM.
The promise of a CRM (customer relationship management) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey.
When used effectively, it can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed.
Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: