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How to Get Past the Gatekeeper, According to Sales Reps

Hubspot Sales

Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.

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Identifying Sales Prospects: Gatekeepers, Influencers, and Decision Makers

Hubspot Sales

1) The Gatekeeper. The gatekeeper is usually an executive assistant or associate to the decision maker. If the gatekeeper is an executive assistant, you should know immediately by their title. Once you’ve identified the gatekeeper, you have a few options. Other options include selling to or working with the gatekeeper.

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The Phrase of the Year Is Seller Access

No More Cold Calling

Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers. According to Hubspot’s 2021 Sales Enablement Report , more than 40 percent of salespeople say prospecting is the most challenging part of the sales process, despite the fact that 77.3

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How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

The Gatekeeper. The gatekeeper is usually an executive assistant or associate of the decision-maker. In some instances, it is beneficial to work with the gatekeeper to build trust with them and have them vouch for you with the decision-maker. Enter gatekeeper marketing. Build trust with gatekeepers.

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B2B Prospecting: The 11 Best Methods You Should Be Leveraging

Hubspot Sales

Learn how to communicate with gatekeepers. According to HubSpot's recent survey of over 1,000 sales professionals , 66% of salespeople say referrals from existing customers offer the best leads — and high-quality leads tend to translate to easier, more productive B2B prospecting. Learn how to communicate with gatekeepers.

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The Importance of Preparation in Selling

Janek Performance Group

Account Prep Today, HubSpot research shows 96 percent of prospects do their own research. People Prep Preparation includes the people you need to know, such as decision makers, gatekeepers , and influencers. According to HubSpot , 61 percent of organizations engaged in social selling report revenue growth.

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Your Sales Training Is Broken. Here’s How to Fix It.

Hubspot Sales

I experienced this tension myself 10 years ago, when I first started working at HubSpot. I interviewed for an account executive position at HubSpot and bombed it. HubSpot told me it was a "no. ". A few decades ago, salespeople were gatekeepers of information. I didn't always want to go into sales. But it's not enough.

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