[Missed Connections]: Referral Selling Insights from February
No More Cold Calling
FEBRUARY 29, 2016
But that almost never happens, because CEOs and other senior decision-makers have a powerful weapon at their disposal—their trusty gatekeepers. B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Absolutely!
Let's personalize your content