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Busting the GTM Engineer Hype: Better Tools & Data are the Real Answer

Zoominfo

Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. If that seems like robotic middleman work youre not wrong. Whats a GTM Engineer, Anyway?

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What Is A Sales Funnel & The Main Funnel Stages?

MTD Sales Training

Attention is normally associated with marketing but it can be from the sales team as well. Are they finding it hard to get through the gatekeepers? The main stages of any sales funnel is: Attention There’s a lot of choices out there! So many vendors and providers are wanting your custom. Are they talking to the decision maker?

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Top Sales Challenges and How to Overcome Them 

SalesFuel

Also, be prepared to encounter a gatekeeper. Photo by Amy Hirschi on Unsplash SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement [They] offer valuable insights into decision-makers contact information and professional backgrounds, as well as the structure of your target accounts.

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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot Sales

That said, sales champions know how to stay attuned to changes in the clients priorities, internal politics, or market conditions during a deal, adjusting their strategies to stay aligned with whats needed to support them. If you want to attract and engage a sales champion, provide transparent performance data (because gatekeeping sucks).

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The what, why, and how of social selling for your business

Act!

Also, unlike social media marketing , social selling efforts don’t stop at publishing meaningful and traction-worthy content on different platforms. Then there’s the added benefit of aligning your marketing and sales tactics to your audience’s needs. It’s more cost-effective, and you get your hands on high-quality leads.

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The Best Cold Call Script Ever [Template]

Hubspot Sales

Gatekeepers are more likely to pass along “Dan Tyre, Director of Sales at HubSpot” than “[Name], a sales rep at HubSpot.” Download Template Gatekeepers This is the best script for navigating screening conversations with administrative assistants or office managers. Be selective with prospects.

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11 Emerging Trends Redefining Sales Operations in 2025

RingDNA

Personalization at Scale: The Role of Sales Ops in Account-Based Selling Account-based sales (ABS) and marketing (ABM) continue to gain traction, requiring sales teams to deliver hyper-personalized messaging at scale. Integrating sales and marketing data to align teams around the right accounts.