Busting the GTM Engineer Hype: Better Tools & Data are the Real Answer
Zoominfo
MAY 15, 2025
Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. If that seems like robotic middleman work youre not wrong. Whats a GTM Engineer, Anyway?
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