Sales Hacker

APRIL 1, 2021

Your Marketo button pushers.” — Chris Willis , Global Marketing Operations Manager, Integrated Marketing Strategies at Trimble Inc. The Gatekeepers.” — Gaylene Dickens , Salesforce Administrator at SecurityScorecard. .” — Aaron Leeder , Senior Director, Partnerships & Alliances at Revenue Collective and Operations Collective.

Pipeline 91

Pipeline SalesForce Marketo Scale 91

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. Or you could send them a clever BASHO email. Hey Josiah, It was a crazy run this year for Northwestern’s basketball team.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Zoominfo

APRIL 23, 2020

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. ZoomInfo includes integrated sales, marketing, and recruiting technologies such as Salesforce, Frontspin, Outreach, Bullhorn, and Marketo. Burned by Churn. Identify Opportunity.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

DiscoverOrg Sales

MAY 7, 2019

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. DiscoverOrg includes integrated sales, marketing, and recruiting technologies such as Salesforce, Frontspin, Outreach, Bullhorn, and Marketo. Burned by churn. Data is what data does.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

Sales Overdrive

JUNE 22, 2012

A few we like include Marketo, Acton and Eloqua. It’s hard to avoid them as they play the roles of effective gatekeepers and influencers. A simple scorecard can be A thru E and it will help you prioritize your selling efforts while making your marketing follow-up more efficient. There are many tools available today for this purpose.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

DiscoverOrg Sales

APRIL 10, 2018

Dead-ends and gatekeepers. You’re trying to ramp up, fast, and nothing brings in leads quicker than an outbound email campaign – so you drop those contacts into your CRM, and maybe a marketing automation tool (MAT) like Marketo, Outreach, or Constant Contact. Incorrect email addresses. Blacklisting.

Data 46

Data Ideal Customer Profile Cost per Lead Outbound 46

Tony Hughes

MARCH 13, 2018

TAS Dealmaker, Pipeline Manager, HootSuite, Marketo, InsideView, Avention, HubSpot. The accelerator is going to be leveraging a suite of technologies to streamline the pipeline, be ultra-responsive and get upstream, past the gatekeeper to be the preferred vendor going into the crucible of the decision.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63