Handling the Gatekeeper and Engaging Executives
Sales and Marketing Management
AUGUST 14, 2017
Whether making cold or warm calls in trying to find new opportunities, it can be a humbling experience for salespeople. Executives are more likely to have admins (often referred to as gatekeepers) that invariably will ask a question that sends shivers down many sellers’ spines: “Who is this and what is it regarding?”.
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