Alice Heiman

DECEMBER 12, 2018

We all know customer retention is important, but you and I both know that most companies are not doing a great job of it. How to deal with multiple decision makers and gatekeepers . Customers for Life: The Art of Keeping Your Best Clients. Here are some of the topics covered: . The 8 elements of the complex B2B sale .

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Pointclear

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. Every business needs new customers.

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SugarCRM

AUGUST 15, 2022

And just like the food stands at Costco, companies that offer samples, like free trials or freemiums, use a product-led strategy as their main channel for customer acquisition, conversion, retention, and expansion. In sales, there are four fundamental pillars of any business: acquisition, monetization, expansion, and retention.

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DiscoverOrg Sales

FEBRUARY 6, 2019

Check out our on-demand webinar: How to Leverage Gatekeepers to Reach Decision-makers. But more frequently this happens on the retention side, when we’re growing with our customer. You might also like: [VIDEO] How to Leverage Gatekeepers to Reach Decision-makers. Remember to like, share, or comment if you have other ideas.

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Hubspot Sales

MARCH 4, 2019

A few decades ago, salespeople were gatekeepers of information. Salespeople aren't gatekeepers anymore — the sales process can largely happen without us and we need to add unique value along the way to ensure our prospects choose us, not our competitors. There's no such thing as a typical salesperson anymore. Who is your anti-persona?

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Autoklose

JANUARY 22, 2024

Don’t Forget Existing Customers Gaining new customers is always the goal, but the cost of the acquisition is 5 times more expensive than customer retention. Even if your prospects don’t choose to buy after the trial period, you will receive plenty of feedback and learn how to make it more appealing to future users.

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Openview

JANUARY 18, 2018

How does your top performer approach a gatekeeper? You’re likely to get better results in terms of knowledge retention and skill development if you teach new skills for one hour a week than you will if you cram 10 hours a day straight for a week at the annual kickoff. Look for situational sales training material too.

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Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. Or you could send them a clever BASHO email.

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Tenbound

JANUARY 3, 2024

Professional objectives 1- increase the productivity and engagement of sales (measured by average revenue per associate and employee retention rate). sales leaders) 2- Gatekeepers: (e.g., 2- “design and deliver high-impact sales training programs” 3- “Manage a network of external training partners.”

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The Spiff Blog

SEPTEMBER 9, 2022

When reps are contending with gatekeepers, champions, influencers, blockers, and decision-makers, lost opportunities may require a more nuanced explanation than “getting outsold.” Being able to detach emotion and objectively analyze undesirable outcomes is critical in the face of complex buying journeys.

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Chorus.ai

NOVEMBER 24, 2020

After rigorous prospecting to determine the companies (and decision-makers/gatekeepers) to approach, your sales reps will pick up the phone. This allows your gatekeeper to make any required clearances on their end without losing deal momentum. Cold calling is defined as any unsolicited sales call.

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Sales Hacker

JANUARY 10, 2018

This will get past any B2B gatekeepers as well as attract more attention than an email might. Following are some key best practices for acquisition, customer deepening and retention direct mail, as well as 10 steps to more effective direct mail creative. Top 3 Customer Retention Best Practices. #1

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Lessonly

JANUARY 27, 2020

As a gatekeeper of sorts, you have the privilege and responsibility to shape the perception of your company, resolve each customer’s issue, and hone your communication and problem-solving skills every single day. The third way these training delivery methods benefit customer service teams is retention. You’re the first line of defense.

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DiscoverOrg Sales

SEPTEMBER 12, 2018

Morale is the best indicator of retention on a sales team. And retention is a serious issue. But you’ll have to call through the switchboard, so you’ll get a gatekeeper whose job is to make sure that you’re not going to waste that decision-maker’s time. Better data = improved sales retention. And tomorrow?

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Close.io

JANUARY 7, 2019

But today, there are so many channels where you don’t have to rely on a gatekeeper. last week i gave a presentation on user retention in San Francisco. And whatever platform you pick, you need to play the game on it well before launching. Back in the day, this meant building a relationship with a TechCrunch reporter. ryanckulp).

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Sales Hacker Training

SEPTEMBER 5, 2018

If talent acquisition, development, and retention are top-of-mind for you as a sales leader, here are 40+ of the best sales training programs to check out! Dealing with gatekeepers. High performers deliver as much as eight times the output of their peers, according to McKinsey. Presentation. Value-based negotiation. Lead qualification.

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Hubspot Sales

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. It's also worth noting that go-to-market strategies aren't exclusive to physical products. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business.

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Close.io

JANUARY 7, 2019

But today, there are so many channels where you don’t have to rely on a gatekeeper. last week i gave a presentation on user retention in San Francisco. And whatever platform you pick, you need to play the game on it well before launching. Back in the day, this meant building a relationship with a TechCrunch reporter. ryanckulp).

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Strategy How To Top of Funnel Follow-up 64