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4 Ways to Get Past the Gatekeeper (No Tricks Required)

No More Cold Calling

When you have a referral introduction, there’s no need to dupe the gatekeeper. It’s tiresome reading about how to get past the gatekeeper. These “gatekeeper” tactics are insincere, duplicitous, unprofessional, offensive, and a waste of sales time. Gatekeepers are good at their jobs. Of course you would.

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The Lies You Tell Gatekeepers

No More Cold Calling

But the CEO is a busy woman, and Joan is good at her job. Joan and other gatekeepers can smell phoniness a mile away. The gatekeeper has left the building. When you have a referral, you’ll never have to use duplicitous tactics to bypass the gatekeeper. Associations Enterprise Sales Management Small Business'

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3 Reasons Small Businesses Should Nix Cold Calling

No More Cold Calling

Small business expert, Megan Totka, explains why cold calling really doesn’t work for SMBs. Small business owners are a target. Here’s what Megan has to say on the matter: “Thanks to the Internet, the modern small business has plenty of tools in its arsenal. Everyone wants to sell us something. Four deals!

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Get the Gatekeeper on Your Side

No More Cold Calling

The gatekeepers are onto your tricks. Newsflash: 90 percent of CEOs do not respond to cold calls or emails, and neither do their gatekeepers. Newsflash: 90 percent of CEOs do not respond to cold calls or emails, and neither do their gatekeepers. But gatekeepers are good at their job. Of course you would. Think again.

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Pitch Your Product in Two Sentences

Mr. Inside Sales

Try working with the examples below: Elevator pitch example #1: “ __, we help small business owners save on average 20% on their shipping costs while also increasing their efficiency and tracking. To see how we can help you, I’d like to schedule a brief, 10-minute meeting next week…”. Where are you currently advertising online now?”.

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It’s a great time to start upgrading your clients

Sales 2.0

Some firms sell products designed only for small businesses but many companies have products or services that can work for bigger companies but they have fallen into the habit of selling to smaller companies. (I define enterprise accounts as companies with over 1,000 employees, definitions vary). This does not apply to all companies.

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[Missed Connections]: December Referral Selling Insights

No More Cold Calling

For more ideas to make 2015 your best sales year ever, check out what you might have missed from No More Cold Calling this month: 4 Ways to Get Past the Gatekeeper (No Tricks Required) Gatekeepers are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them.

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