Michael Brito, EVP, Zeno Group

Digital OG. Building brands online since Al Gore invented the Internet.

I'm a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping brands break through the clutter and reach their audience with game-changing marketing and communications programs.

At Zeno, I do the same: help clients reach their target audience with laser-focused precision ? the right story, at the right time, in the right channel and with the right media. This methodology requires a combination of data analytics, audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs.

Previously, I led social marketing at W2O Group and Edelman Digital where I worked with large consumer and B2B brands to launch global digital marketing programs and campaigns.

Early in my career, I worked for a few Silicon Valley companies like Hewlett Packard, Yahoo, and Intel building online communities before social media was even a thing. I also served 8 years in the U.S. Marine Corps.